INDUSTRY/BUSINESS AND FINANCE

Betsson starts 2026 on a high note with B2C revenue up by 15% in Q1

Betting and gaming company Betsson AB records strong Q1 2026 While the company’s revenue decreased slightly in the latest trading period, its B2C operations recorded outstanding performance

Betsson starts 2026 on a high note with B2C revenue up by 15% in Q1 Thumbnail

Betsson, the leading betting and gaming company with a strong presence in gambling markets across the globe, released its first quarter results. The company posted solid revenue, recording significant B2C growth, despite a decline in its B2B revenue.

Despite revenue dip, Betsson posts strong Q1 results

For the three months ended March 31, 2026, Betsson posted €285.3m in total revenue. The figure, compared to the result from the corresponding quarter in 2025, suggests a slight decrease of 3% year-over-year. Further details from Betsson’s report reveal that the company posted a double-digit decrease in gross profit. In Q1 2025, the company’s gross profit hit €187.9m, whereas during the most recent trading period, gross profit decreased by 13% to €164.4m. Similarly, Betsson’s EBITDA in Q1 2026 decreased year-over-year by 36% to €50.0m. A breakdown of the total revenue reported by the company reveals that the lion’s share came from the company’s casino operations. In total, Betsson’s Q1 2026 casino revenue was €203.8m, signaling a 4% decrease year-over-year. On the other hand, the company recorded an increase in its sportsbook revenue, which hit €80.2m, up by 1% when compared to the €79.7m result from the same period in 2025. Equally as exciting, Betsson recorded an increase in the number of active customers, which grew by 11% in Q1 2026, hitting 1,521,055.

B2C operations soar despite B2B revenue decline

Pontus Lindwall, Betsson AB’s President and CEO, spoke with excitement about the latest financial results. During the first quarter of the year, our B2C operations continued to perform well, with solid growth and strengthened market positions, while our B2B revenue continued to decline, the executive explained. Focusing on revenue, Lindwall outlined that the company’s B2C revenue recorded a 15% year-over-year increase with growth primarily attributed to Betsson’s operations in Latin America, where revenue increased by 25% and marked one-third of the company’s total revenue. Lindwall also pointed to Betsson’s strong presence in Europe, with significant growth observed in Greece and Croatia. Focusing on 2026, Lindwall said: We have had a positive start to the second quarter. Average daily revenue, up to and including 21 April, has been 3.7% higher than the corresponding daily average for the full second quarter of 2025. However, the executive acknowledged that the company’s sportsbook margin at the start of the quarter had been above the average figure recorded for the past eight quarters. Lindwall highlighted Betsson’s investments over the last few years that strengthened the company’s operations and acknowledged that it is positioned well for further growth, including capitalizing iGaming opportunities.

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