Summary
- Scientific Games, emphasizing its commitment to growth and expansion in the digital lottery sector, has announced the appointment of two key executives.
- The company appointed Laura Higgins as Vice President of Customer Success & Strategy and Keshav Pitani as Senior Vice President of Digital Games.
- Matt Lynch, President of Digital at Scientific Games, extends a warm welcome to the two new executives joining the company's C-suite.
Scientific Games, the leading global lottery games company, is further expanding its digital lottery business with the appointment of two new senior executives.
Laura Higgins and Keshav Pitani appointed to senior-level roles
On Monday, the company announced it has hired two highly experienced executives, Laura Higgins and Keshav Pitani, to bolster Scientific Games' Digital Lottery Business. Higgins will take on the role of Vice President of Customer Success & Strategy within the global digital team, while Pitani will serve as Senior Vice President of Digital Games. The addition of these seasoned professionals aligns with the company's strategy to enhance its investment and growth in the digital sector. Both Higgins and Pitani bring a wealth of industry knowledge, making them valuable additions to Scientific Games' expanding executive team. Higgins, with over 20 years of expertise in strategy, product, marketing, finance, and management, has consistently identified new growth opportunities across digital, e-commerce, and consumer goods sectors. Her notable career includes senior roles such as Brand Director at Procter & Gamble and General Manager of Category Expansion at Shutterfly, among other leadership positions. Pitani is set to lead Scientific Games' digital games and SG Content Hub strategy. With his extensive experience, he will be pivotal in driving the company's future growth, expansion, and innovation in the digital lottery business. A proven leader with a strong track record, Pitani was instrumental in launching Scientific Games' Light & Wonder in 2022 and played a key role in the company's expansion into video lottery markets in the United States and Canada. Under his leadership, the company has introduced a variety of retail and digital products, ensuring engaging and seamless experiences for customers.
Scientific Games maintains a growth trajectory
Matt Lynch, Scientific Games' President, Digital, shared his excitement about the latest senior-level appointments, Casino Guru News learned from a press release. Our Digital team is experiencing strong momentum and we're building an adaptable organization with a clear focus on the future, the executive said. Moreover, Lynch pointed out: We are thrilled to welcome top-tier digital experts like Keshav Pitani and Laura Higgins. Finally, the company's President, Digital, acknowledged that the addition of Higgins and Pitani reaffirms Scientific Games' dedication to innovation and long-term growth and stability. Late last month, Scientific Games became the latest company to obtain a supplier license in the United Arab Emirates (UAE). The license was awarded by the UAE's General Commercial Gaming Regulatory Authority, the gambling regulator in the country, and marked an important part of Scientific Games' expansion plan in the region.
