industry/ONLINE GAMBLING

711 Casino Collaborates with Cherry Play in the Netherlands

711 Casino is the newest operator to choose Cherry Play’s subscription-based model, expanding its local game library. Both 711 Casino and Cherry Play have praised the agreement as a major milestone for their local business operations.

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Summary

  • 711 Casino is the newest operator to choose Cherry Play’s subscription-based model, expanding its local game library.
  • Both 711 Casino and Cherry Play have praised the agreement as a major milestone for their local business operations.
  • Cherry Play provides a cutting-edge selection of online casino games, emphasizing classic slot machines and additional exciting titles.
711 Casino has enhanced its content offerings in the Netherlands by partnering with Cherry Play, a well-established and innovative content developer in the industry. This collaboration emphasizes a subscription-based commercial model, which Cherry Play has pioneered to engage new audiences and customers.

711 Casino expands library range with innovative titles by Cherry Play

As a result, 711 Casino and its players will gain access to a selection of outstanding games, including Cherry Play's popular titles like Super Coin and Chef Super Bet. This partnership is enabled by Bragg Gaming’s integration platform, which allows for swift and seamless launches. As 711 Casino continues to make strides in the highly competitive iGaming market, the operator has chosen Cherry Play to strengthen its market position and further enrich its game library. Cherry Play CEO Olga Bejela expressed her satisfaction with the agreement, stating, The fact that 711 can offer these games to its players and benefit from our unique commercial model is what makes this an excellent deal for both the operator and Cherry Play.

Cherry Play that this is the right step for the company in the local market

Gilles de Backer, Chief Operating Officer of 711 Casino, expressed his enthusiasm about partnering with Cherry Play, a leading studio known for its innovative subscription-based commercial model that enhances company portfolios with both modern and classic slot games. While the quality of a studio's games is crucial, the commercial agreement it provides is equally important. With Cherry Play, we have the chance to allocate more promotional resources and better position their titles, all while retaining the majority of the revenue. This arrangement ensures that each game can maximize its profitability, de Backer explained. He further asserted that such partnerships are essential for maintaining a competitive edge in the market, rather than lagging behind. Meanwhile, 711 Casino has been actively expanding its own offerings, having incorporated several new suppliers in recent months. Notably, the operator collaborated with Thunderkick in December and RubyPlay shortly before that.

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