Summary
- Kaizen Gaming will supercharge its flagship brand, Betano Nigeria, with content from 7777 gaming under the terms of a new alliance
- Thanks to the new deal, new customers will experience thrilling and exciting games from the recognizable studio
- Executives at Kaizen Gaming and 7777 gaming speak with excitement about the fresh content deal
7777 gaming maintains a growth trajectory with a new content agreement for the African region. Earlier in the week, the leading casino games provider confirmed a partnership with one of the world's largest and fastest-growing GameTech companies, Kaizen Gaming.
Betano Nigeria grows its offering with 7777 gaming content
Under the terms of the new deal, 7777 gaming agreed to power Kaizen Gaming's flagship African brand, Betano Nigeria. As a result, new customers will experience the thrill and excitement of some of the most popular games from 7777 gaming. Per the alliance, Betano Nigeria will benefit from 7777 gaming's entire portfolio of more than 200 games. The list includes fan-favorite slots, crash games, as well as instant win titles. Thanks to the agreement, players of Betano Nigeria will access newly released games such as Cash Transporter and Cheetah Chase, as well as proven hits like Don't Crash, Mayan Gold and Lion Multi Roar, among others. The latest content deal represents a major milestone for 7777 gaming as it complements its expansion in Africa. Joining forces with one of the most popular operators worldwide, the company will support the growth of Betano Nigeria with its engaging, high-impact content that is expected to resonate well with local audiences.
7777 gaming will reach millions of players via the agreement with Kaizen Gaming
Evangelos Dedoulis, Kaizen Gaming's Director of Product, Gaming and Rewards, shared his excitement about the latest deal, Casino Guru News learned from a press release. At Betano our goal is to always create the most trusted, exciting and seamless experiences for our customers, the executive explained. Moreover, Dedoulis pointed out: 7777 gaming stands out with its mix of proven African market hits. Adding their full suite of titles strengthens our offering and keeps our players engaged with world-class, innovative entertainment. Đ•lena Shaterova, 7777 gaming's Chief Commercial Officer, spoke about the importance of the gambling market in Africa. Player appetite for bold, experience-driven content is skyrocketing, and operators want partners who can deliver innovation they can trust, she said. Shaterova added: Teaming up with Betano Nigeria, a flagship brand under Kaizen Gaming, lets us bring our most distinctive games to millions of players while reinforcing our position as one of Africa's top content providers.
