AFRICA/RESPONSIBLE GAMBLING

BetBlocker broadens its support in African markets by offering additional language options.

BetBlocker, a solution that offers aid to problem gamblers in their native language, has expanded into the African market with the addition of three more languages - Bemba, Nyanja and Tonga, seeking to help consumers in Zambia.

Published on April 21, 2025

BetBlocker broadens its support in African markets by offering additional language options. Thumbnail


BetBlocker, a support service available in native languages for problem gamblers, has expanded into the African market by introducing three additional languages: Bemba, Nyanja, and Tonga. This initiative aims to assist consumers in Zambia.

BetBlocker continues to step up RG efforts with targeted solutions

BetBlocker firmly believes that to achieve optimal results and assist as many individuals as possible, its services should be provided in people's native languages. Recently, BetBlocker introduced translated support for Eastern Europeans in the United Kingdom, recognizing that many individuals requiring assistance may not be proficient in English. Providing support in one's mother tongue is inherently beneficial. BetBlocker has now expanded this approach by launching its service in a language spoken by 75% of Zambia's population—a nation of 21 million people. Duncan Garvie, the Founder of BetBlocker, praised this significant development, emphasizing the importance of offering the app in indigenous languages. In his statement, Garvie remarked:

For BetBlocker, it is crucial to communicate with users in a language they can comfortably understand to ensure a smooth and efficient setup process. Using native languages also helps us overcome cultural barriers, signifying that BetBlocker is not merely accessible to these communities but is genuinely committed to supporting them. This approach is particularly vital in under-served and under-supported regions, such as many African countries. The unfortunate reality is that many African nationals lack the support services available in more developed areas. That's why it's even more important to make BetBlocker readily available and accessible.

BetBlocker expands rapidly into multiple native languages to broaden support

The company has introduced several new options, including an upcoming Catalan version set to debut at ICE Barcelona. BetBlocker has partnered with EveryMatrix and the Responsible Gaming Foundation to release a Maltese version.

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