INDUSTRY/TECH AND INNOVATIONS

BETER partners with VeliTech to enhance their esports offerings.

Esports technology and data company BETER has signed a new partnership with VeliTech, a company specializing in the provision of platform solutions for the iGaming and sports betting industries, Casino Guru News learned in an email press release.

Published on April 9, 2025

BETER partners with VeliTech to enhance their esports offerings. Thumbnail


BETER, a technology and data company specializing in esports, has announced a new partnership with VeliTech, which provides platform solutions for the iGaming and sports betting industries, according to a press release received by Casino House Group News.

VeliTech integrates esports betting into its core platform offering

BETER is integrating its extensive portfolio and suite into VeliTech's core offerings, enabling VeliTech's partners to access a variety of esports-focused products and solutions aimed at boosting engagement, retention, and popularity in the esports sector. As the esports industry rapidly grows, differentiation has become essential, and BETER has successfully distinguished itself with its around-the-clock esports and sports content. This includes the renowned ESportsBattle tournaments, eHockey, eBasketball, and eFootball. BETER hosts over 40,000 live and pre-match events annually, covering 450 tournaments, with these numbers steadily increasing. The company supplies official data, odds, and feeds for major competitive video games like Counter-Strike 2, Valorant, Dota 2, and League of Legends, which are major contributors to its volume. BETER CEO Gal Ehrlich expressed enthusiasm about expanding the company's reach and audience through the partnership with VeliTech. He also praised VeliTech for its notable achievements and technological expertise. VeliTech offers a suite of advanced technology solutions that sportsbooks depend on to provide excellent betting experiences. Rapid betting content is now essential for operators, and our products are recognized as the industry's best, Ehrlich said.

Esports betting is becoming of greater importance to sports betting operators

VeliTech's Head of VeliSports, Tamar Skhirtladze, expressed enthusiasm about the opportunity to incorporate high-quality esports betting content. By partnering with BETER, we can offer top-notch betting content such as Dota 2, LoL, CS2, ESportsBattle tournaments, and Setka Cup to our clients. This collaboration strengthens VeliTech's reputation as a reliable technology partner supporting leading operators, Skhirtladze stated. Esports have become a vital component of many companies' offerings. For example, PandaScore, a tech and data-driven esports betting B2B company, recently announced a partnership with Tabcorp, one of Australia's largest wagering firms. Additionally, the company has expanded into the United States, securing a significant license that enables it to venture into the broader competitive video gaming market.

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