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BetMGM and MGM Resorts are championing responsible messaging at NFL stadiums.

In a powerful move to champion responsible gaming, BetMGM, MGM Resorts, and the American Gaming Association are joining forces to spotlight this message at nearly a dozen NFL stadiums. Bettors will be inspired to set their own limits, take breaks, and eas

Written by Casino House Group Editorial Team

Published on September 1, 2025

Summary

In a powerful move to champion responsible gaming, BetMGM, MGM Resorts, and the American Gaming Association are joining forces to spotlight this message at nearly a dozen NFL stadiums.
Bettors will be inspired to set their own limits, take breaks, and easily access resources for responsible gambling.
This year's initiative is set to unveil a brand-new stadium, opening the doors to millions of passionate fans and bringing unforgettable experiences to life.
Acrisure Stadium, home of the Pittsburgh Steelers.
Welcome to State Farm Stadium, the heart of the Arizona Cardinals.
Allegiant Stadium, home of the Las Vegas Raiders.
Empower Field at Mile High, home of the Denver Broncos.
GEHA Field at Arrowhead Stadium, home of the Kansas City Chiefs
Ford Field, home of the Detroit Lions.
Home of the Tennessee Titans, Nissan Stadium stands as a vibrant symbol of passion and energy.
M&T Bank Stadium, home of the Baltimore Ravens
Home to the New York Jets: MetLife Stadium.

Just in time for Responsible Gaming Education Month this September, BetMGM and MGM Resorts International are joining forces with the American Gaming Association to champion responsible gambling initiatives.

The initiative comes just in time for the start of the NFL season

The exciting new alliance is set to amplify GameSense messaging in nearly a dozen NFL stadiums, showcasing a commitment to fostering responsible play. Throughout the football season, watch these important messages light up LED ribbons, encouraging fans to play responsibly. Entering its third successful year in 2025, the partnership continues to champion Responsible Gaming Education Month (RGEM). This year, they're extending their reach with GameSense messages making their debut at yet another stadium, perfectly timed for the NFL season kickoff on September 4. Come September, GameSense and the American Gaming Association's 'Play Smart from the Start' messages will connect with players across digital platforms and at various MGM venues, including the cutting-edge MGM Grand Live Dealer studio. QR codes will guide players to valuable resources, reminding them to set limits and take needed breaks at the BetMGM Sportsbook. Additionally, highly trained GameSense Advisors will be available, offering their expertise to BetMGM Sportsbooks visitors and those at MGM Rewards desks nationwide. In a gesture of support, MGM Resorts announced they have donated $250,000 to the International Center for Responsible Gaming. This meaningful contribution will sponsor independent, peer-reviewed research, enhancing best practices that support casino staff and ensure player safety.

NFL stadiums across the country will display responsible gaming messages

Joe Maloney, Senior Vice President of Strategic Communications at AGA, emphasized the vital role collaboration plays in fostering responsible gaming. We take pride in joining forces with MGM Resorts and BetMGM, witnessing firsthand the meaningful impact of our collective efforts, he expressed. Rhea Loney, Chief Compliance Officer at BetMGM, highlighted the significance of their recent initiative: By integrating GameSense into league stadiums, we reach millions of fans every week directly. She further noted, This platform is powerful in raising public awareness and reinforcing our company's dedication to providing a safe and informed gambling experience. Thanks to this partnership, GameSense messages are now set to reach NFL fans at Lincoln Financial Field, the home stadium of the Philadelphia Eagles.