Summary
- The Las Vegas Aces of the WNBA and BetMGM have announced an exciting sponsorship agreement.
- BetMGM has signed its first significant multi-year contract with a women’s professional sports team.
- The collaboration is anticipated to offer BetMGM players and basketball fans distinct experiences, engaging activities, and innovative betting opportunities.
BetMGM, a top sports betting and gaming entertainment company, has announced a new partnership with the Las Vegas Aces, one of the WNBA's original franchises. This groundbreaking collaboration marks the company's first major partnership with a women's professional sports team. It promises to deliver exciting experiences for both basketball fans and bettors.
Thanks to the new deal, BetMGM will reach bettors and basketball fans alike
Under the new agreement, the WNBA’s Las Vegas Aces have named BetMGM as their exclusive online casino and sportsbook partner. This multi-year deal will extend through the 2027 season, providing advertising opportunities for BetMGM. The partnership grants BetMGM prominent signage at the Michelob ULTRA Arena located in Mandalay Bay Resort and Casino. Additionally, BetMGM will explore sponsorship opportunities through the Las Vegas Aces' social media platforms. As a perk of the sponsorship, BetMGM will have courtside access to pre-game shootarounds and offer luxury VIP seating for its players. Similar to other sponsorship deals, BetMGM will access commercial inventory for the team’s nationally televised games. The operator will also have the opportunity to offer WNBA tickets and experiences to its VIP players and create co-branded content to be shared via BetMGM's social media and digital channels. Moreover, the collaboration will result in a WNBA-themed online slot game created by BetMGM. Although the launch date is yet to be announced, the game will be available in regions where BetMGM’s iGaming platform operates. This partnership with the Las Vegas Aces comes at a significant moment for BetMGM, as it has seen a considerable increase in interest in WNBA betting. During the 2024 season, BetMGM experienced a 133% year-over-year growth in the number of bets placed, prompting the company to expand its range of betting options.
The deal brings excitement to the WNBA and BetMGM
Colie Edison, the Chief Growth Officer of the WNBA, expressed her enthusiasm for the league's latest partnership. Following an outstanding 2024 season where the WNBA experienced substantial growth in all areas of fan engagement, and with great anticipation for the 2025 season, we aim to further embrace sports betting as a way to connect with our fans and offer the experiences they're looking for, she stated. Edison added, BetMGM is achieving this by introducing new and expanded betting markets for WNBA fans. By collaborating with the Aces, BetMGM recognizes the remarkable growth potential in women's sports and the strong connections fans have with their favorite players and teams. Lance Evans, MGM Resorts International's Senior Vice President of Sports and Sponsorships, shared similar enthusiasm. He highlighted the Las Vegas Aces' significant contribution since 2018 in establishing the city as a prominent global sports and entertainment destination. Evans concluded, Together with BetMGM, we are excited to host game day events at Mandalay Bay and our other locations, allowing both local and visiting fans to engage with their favorite basketball teams.
