Summary
- Derek Jeter, the iconic baseball player, has been announced as the newest Brand Ambassador for BetMGM.
- Partnering with a top betting and iGaming operator, the renowned baseball star will feature in an exclusive slot game, responsible gambling initiatives, and marketing campaigns.
- Casey Hurbis, the Chief Marketing Officer at BetMGM, expresses the company's enthusiasm about partnering with Derek Jeter.
BetMGM, a prominent sports betting and iGaming operator, is further expanding its lineup of brand ambassadors. The company recently announced a partnership with Derek Jeter, the legendary baseball player and five-time World Series champion.
Derek Jeter is the operator's new Brand Ambassador
Under a new collaboration, Derek Jeter will serve as the Brand Ambassador for BetMGM, participating in nationwide marketing campaigns to promote the renowned betting and iGaming operator. Jeter is set to appear in the Legendary Plays advertisement, which is scheduled to premiere on Tuesday, July 15. Additionally, BetMGM Casino will launch an exclusive Jeter-themed slot game, sure to attract both his fans and baseball enthusiasts, as there are currently no online casino games dedicated to former or current professional baseball players. As part of his role, the legendary baseball player will engage in advertising campaigns and digital platform activations. Jeter will also appear at exclusive VIP events and contribute to promoting BetMGM's responsible gambling initiatives in Canada and the United States. By joining BetMGM, Jeter becomes part of an expanding roster of ambassadors that includes prominent sports figures. As the company's latest Brand Ambassador, he will be in esteemed company, alongside other notable names like Wayne Gretzky, Barry Sanders, and Tim Howard.
The baseball legend is perfect for the important role
BetMGM's new Brand Ambassador remarked, BetMGM's dedication to excellence and their distinctive approach distinguish them as a leader in their industry. Additionally, Jeter highlighted, They have diligently worked to build a genuine community among their audience. I am eager to collaborate with their team to strengthen connections within their player base and support the company's ongoing growth. Casey Hurbis, BetMGM's Chief Marketing Officer, shared in the excitement. As BetMGM's brand continues to grow, we couldn't think of a better baseball ambassador to join our lineup of legendary athletes than Derek Jeter, he expressed. Hurbis went on to emphasize Jeter's exceptional track record both on and off the field, predicting that he will introduce new experiences for BetMGM customers. Recently, BetMGM and Atlantic Digital launched a new Friends-themed slot game. Inspired by the renowned TV series, this slot game features iconic characters and engaging game mechanics.
