BetMGM Enhances Retention and Engagement with Enteractive

---

Enteractive, a leading expert in retention and engagement for the iGaming and sports betting industry, has partnered with BetMGM, a prominent North American gaming giant, to enhance customer metrics.

BetMGM doubles down on retention and engagement metrics

The partnership aims to enhance BetMGM's player engagement, leading to sustainable growth as the company seeks to strengthen its online presence and expand its CRM strategies. To bolster BetMGM’s ongoing progress, Enteractive will implement customized reactivation campaigns designed to re-engage non-funded registrations with the company's platforms in regulated U.S. markets. BetMGM's CRM Senior Director, Claus Hansen, highlighted the potential of this collaboration, stating that Enteractive's personalized player engagement approach is transformative for their operations.

said Hansen. Echoing this positive outlook, Enteractive CEO Mikael Hansson expressed his satisfaction with the partnership, noting that it reflects BetMGM's confidence in their ability to bring customers back and enhance the betting and gaming giant’s critical metrics.

Enteractive interacts with 50,000 customers a day

Hansson stated. Enteractive is a well-known leader in the market, reportedly engaging with 50,000 customers per day for several years. Hansson confidently added. The company's operations are not confined to the United States, as it also serves markets in Europe and various other regions where the gaming industry is flourishing.