Summary
- Mykonos BC and Betsson have joined forces, creating a powerful new partnership.
- With this partnership, the betting and gaming company proudly steps in as the official naming sponsor for the team, now set to compete as Mykonos Betsson BC for the upcoming season.
- Teaming up with this sponsorship will propel Mykonos BC's growth, while opening doors for Betsson to connect with new customers and enhance its brand recognition.
Betsson, a leading powerhouse in online gambling, has made a significant move by signing a crucial partnership. This week, they proudly announced their collaboration with Mykonos Basketball Club, a distinguished Greek professional basketball team.
Mykonos BC to compete as Mykonos Betsson BC during the upcoming season
With the ink barely dry on their brand-new alliance, Betsson steps in as the naming sponsor for the team. This coming season, the basketball squad will proudly take the court as Mykonos Betsson BC. This strategic partnership couldn't be more timely; the club is ready to make waves in Greece's premier basketball league. Simultaneously, this collaboration marks a significant milestone for Betsson, underscoring its steadfast commitment to investing in the communities and sports that are at the heart of its presence. Through this alliance, Betsson further demonstrates its dedication to creating substantial value by supporting both sports and the communities around them. Mykonos BC's entrance into the top tier of Greek basketball speaks volumes about its passion and perseverance. Betsson’s sponsorship will undoubtedly fuel the team's growth, while also amplifying the brand’s presence. Highlighting its robust performance, Betsson announced a 12% increase in revenue, reaching €303.7 million in their Q2 financial results this past July.
The new sponsorship is built on shared values between Betsson and Mykonos BC
Partnering with a world-renowned company like Betsson fills us with strength and optimism as we face future challenges, he expressed confidently. Angeletakis emphasized the shared vision between Betsson and the celebrated basketball club, which centers on excellence, professionalism, and accountability. He also highlighted: Our goal extends beyond just sports. We are committed to deepening our collaboration through initiatives that actively involve the local community and bring about real change. Thanos Marinos, Betsson's Managing Director in Greece, chimed in: For us at Betsson, partnering with Mykonos BC is more than just a sponsorship. It's a relationship grounded in common values, respect, and shared ambition. Drawing on the company's six-decade legacy in gaming and entertainment, he pointed out that this collaboration with Mykonos BC holds promising potential for the future. Marinos concluded, We’re proud to stand by the team as it ascends to the top division and to support projects that will leave a lasting, positive impact on the community.
