Summary
- Big Ticket Bonanza is the latest player engagement campaign from Bragg Gaming Group, featuring a gamified experience.
- The customizable campaign aims to boost customer engagement by offering guaranteed rewards and scratchcards that give customers the chance to enter weekly or monthly draws.
- MatevĹľ Mazij, the CEO of Bragg Gaming, expresses his enthusiasm for the latest gamified tool that enhances Fuze, the company's suite of marketing and promotional resources.
Bragg Gaming Group, a top iGaming content and technology platform that supports both land-based and online gambling operators, has enhanced its offerings with an innovative, gamification-focused promotional tool called Big Ticket Bonanza.
New gamification and engagement tool expands Bragg Gaming's offering
Bragg Gaming has introduced a new tool described as a new way to engage with players through multiple targeted and bespoke campaigns, which enhances its award-winning marketing suite, Fuze. This tool, called Big Ticket Bonanza, is designed to boost customer engagement, increase betting volume, and extend session times by awarding players guaranteed-win scratchcards. These scratchcards can be randomly triggered while playing eligible games, such as slots. In addition to offering instant cash prizes, the scratchcards may include raffle tickets, allowing players to accumulate entries for weekly or monthly prize drawings. Bragg Gaming's latest gamification tool is intended to enhance player involvement and encourages users to earn more tickets through increased gameplay. The company expects this tool to raise wagering volume without interfering with the primary gaming experience. Big Ticket Bonanza made its debut with the company's trusted partner in Croatia, Senator Group. This innovative engagement tool is also accessible on Bragg Gaming's aggregation platform, Player Account Management (PAM), and casino content platforms, promising to enhance player engagement across the board.
Big Ticket Bonanza is designed in a way to match the requirements of operators, thanks to a range of customization options
Vedran Maric, the Head of iGaming for the Senator Group, expressed his enthusiasm about their new partnership with Bragg Gaming. Bragg has been an outstanding partner in our shift from land-based gaming to iGaming. Their range of products and technology has been invaluable in this transition, he remarked. Maric further elaborated, We’re collaborating with Bragg to launch Big Ticket Bonanza in our marketing efforts, and I’m confident it will be a hit among our players in the Croatian market. Matevž Mazij, Chief Executive Officer of Bragg Gaming, emphasized the crucial roles of excellence and innovation in the company's expansion within the iGaming sector. He stated that these elements are essential to the success of Bragg Gaming's partners. Big Ticket Bonanza is a recent testament to our focus on innovation. Our dedication to enhancing our products provides Bragg with a significant competitive edge as an iGaming supplier, which we intend to leverage globally, Mazij concluded. Predictably, Big Ticket Bonanza is fully customizable, allowing partner companies to adapt its features like color schemes, logos, and other thematic elements to align with their specific branding. Moreover, Bragg Gaming's new promotional tool shines for its fairness and transparency, underpinned by secure, RNG-based drawing mechanisms that ensure fairness and regulatory compliance. The innovative tool also offers exportable logs, fulfilling auditing standards. Imagine credit: Bragg Gaming Group
