Summary
- Spin Master Toys UK Limited and Brightstar Lottery signed a new licensing deal
- Under the terms of the exclusive five-year agreement, the latter will develop retail and digital lottery games based on the former's world-famous Rubik's Cube
- Launched in 1974, the famous Rubik's Cube is popular across the globe and is one of the most recognizable puzzle games
The global leader in providing lottery content, technology and solutions, Brightstar Lottery, continues to expand its portfolio of partners. Earlier this week, the company announced it signed a new agreement that will bring a plethora of engaging games to lottery players across the globe.
Brightstar Lottery clinches five-year exclusive licensing agreement
This will be accomplished via an alliance between Brightstar Lottery and Spin Master Toys UK Limited. The newly announced five-year exclusive licensing agreement enables Brightstar Lottery to develop and distribute lottery games, including instant tickets, draw-based games and iLottery games, based on Spin Master Toys' globally recognizable Rubik Cube. The new Rubik-themed digital and retail lottery games are expected to resonate well with audiences across the globe, especially considering the popularity of the iconic puzzle. Earlier this year, Brightstar inked an exclusive deal with Avanti Licensing, Inc, enabling it to develop new games based on the company's world-famous humorous greeting cards. Matthew Whalen, Brightstar Lottery's Senior Vice President, Global Instant Ticket Services, shared his excitement about the latest announcement, Casino Guru News learned from a press release. The Rubik's Cube is one of the most iconic symbols of pop culture and Brightstar is thrilled to extend its timeless legacy into compelling, next-generation experiences for lottery players to enjoy, he said. Moreover, Whalen pointed out: We look forward to producing exciting omnichannel games featuring Rubik's Cube, which will include innovations such as our revolutionary Infinity Instants technology, creating an infinite number of possibilities to customize each ticket. It was back in 1974 when the Rubik's Cube was created. Despite more than five decades passing since its release, the iconic puzzle game maintains its popularity across the globe. The Rubik's Cube has inspired millions of people from different generations, challenging their creativity and problem-solving. Through the new alliance, Brightstar Lottery is expected to leverage this cultural phenomenon and the popularity of the Rubik's Cube to engage with fans across the globe.
