Summary
- Cliff Castle Casino Hotel and Aristocrat Interactive have taken their thriving partnership to new heights.
- Aristocrat's introduction of cashless and mobile systems will revolutionize customer experience, enhancing satisfaction and building stronger engagement and loyalty.
- Aristocrat is thrilled to continue its strong partnership with the premier hotel and casino in Camp Verde, Arizona.
Aristocrat Leisure's regulated online Real Money Gaming division, Aristocrat Interactive, is thriving in their ongoing partnership with Cliff Castle Casino Hotel, a cherished destination in Camp Verde, Arizona. Through this new alliance, Aristocrat Interactive is set to enhance Cliff Castle's offerings by providing an exciting range of innovative products and solutions.
Cliff Castle Casino Hotel improves customer experience
More than twenty years ago, Cliff Castle Casino Hotel embraced Aristocrat's top-tier casino management system, Oasis, marking the beginning of a successful journey. Building on this solid foundation, the esteemed hotel and casino is stepping into the future with cutting-edge technology. This summer, guests will experience the unveiling of PlayerMax, the player-centric mobile app from Aristocrat Interactive, along with the cardless innovation, Mobile nCompass. Additionally, Cliff Castle Casino Hotel will enhance its experience with Aristocrat's ONE LINK progressive management solution, aiming to deepen customer engagement and loyalty through Oasis Loyalty. By deploying ONE LINK, Cliff Castle Casino Hotel can harness real-time data to energize video displays and electronic gaming machines on its casino floor. The Oasis Loyalty suite further promises to elevate customer interactions, enhancing player retention while streamlining operations. The introduction of the PlayerMax mobile app will give guests the convenience of accessing personalized offers and tracking live progressive jackpots right from their mobile devices. The move to cardless play, allowing guests to card-in at electronic gaming machines using their phones, highlights a seamless, engaging experience that enhances customer satisfaction. Recently, Aristocrat joined forces with several companies, signing new multi-year licensing agreements with Hasbro, the global leader in games and toys. This partnership will see the introduction of new MONOPOLY slot games, with the first eagerly anticipated titles set to launch early next year.
The deal reaffirms the venue's position as a premier go-to gaming destination
Paul Hamm, Director of Gaming at Cliff Castle Casino Hotel, highlighted the significance of their new partnership in a recent press release shared with Casino House Group News. He stated with enthusiasm, Aristocrat Interactive has played a crucial role in enhancing the personalized and entertaining gaming experience we offer our players. Hamm went on to express his confidence, saying, We believe these new offerings will not only elevate the player experience but also underscore the exceptional value we offer, reaffirming Cliff Castle Casino Hotel as a top-tier gaming destination. Kristen Jones, Vice President of Sales at Aristocrat Interactive Gaming Systems, expressed appreciation for Cliff Castle Casino Hotel, describing it as a cherished long-term partner utilizing their Oasis casino management system. In her closing remarks, Jones shared, We are proud to be a trusted provider of solutions that support casino operations, always keeping the player experience at the forefront. Earlier this year, Aristocrat Interactive partnered with Yggdrasil to expand their reach in North America.
