Summary
- Kalshi follows up on its CNN media partnership with a similar CNBC deal
- The arrival of Kalshi data to a second major TV network showcases the platform’s staying power
- Kalshi data is becoming increasingly relevant to news reporting as the CNBC and CNN partnerships are now demonstrating
A second landmark partnership between Kalshi and a major media network has happened over the past days, with Kalshi entering into a partnership with CNBC, and complementing its existing and recently established tie-up with CNN.
Kalshi’s media partnership blitz continues
You know prediction markets have gone mainstream when you start seeing their dedicated tickers across America’s major networks, with CNBC no exception. The partnership was announced on Thursday, December 4, and it comes shortly after the prediction market giant detailed a similar arrangement with rival CNN. As a result of the tie-up, Kalshi’s data and feeds will be built into CNBC’s TV broadcasts and digital platforms from next year. CNBC President KC Sullivan has welcomed the deal and what prediction markets have become to signify in the media space: Prediction markets are rapidly shaping how investors and business leaders think about important events. Kalshi’s data will serve as a powerful complement to CNBC’s reporting and help people stay better informed about the world around them. Despite legal pushback from gambling regulators across the United States, prediction markets platforms have become an indelible part of the mainstream, with their ability to gauge consumer sentiment and crowd mentality becoming a highly sought-after commodity by news businesses.
Getting the early news scoop is ever more reliant on prediction markets
Kalshi has touted its prediction market data as a great way for news companies to let their viewers get an early scoop on an emerging trend and for news reporters to enhance their stories by looking into early leads. Much like the deal with CNBC, a dedicated ticker will be introduced into CNBC’s news and reporting programming. The world of finance depends on real-world outcomes; Kalshi predicts those outcomes, added Kalshi CEO Tarek Mansour. Together with CNBC, we’ll bring accurate, market-driven predictions to financial reporting. It’s the next evolution: moving from data about what’s happening now, to real-time forecasts about what’s happening next, he continued.
