EUROPE/ONLINE GAMBLING

ELA Games Expands Its Reach in Denmark Through Betsson Partnership

Betsson and ELA Games have forged a dynamic new content partnership in Denmark. According to the partnership, the former company will enhance its portfolio by including popular games from the latter.

Published on August 14, 2025

ELA Games Expands Its Reach in Denmark Through Betsson Partnership Thumbnail

Summary

  • Betsson and ELA Games have forged a dynamic new content partnership in Denmark.
  • According to the partnership, the former company will enhance its portfolio by including popular games from the latter.
  • This agreement signals a thrilling moment for both Betsson and ELA Games.


ELA Games, known for its cutting-edge slot games in the iGaming sphere, is steadily advancing across Europe. On Wednesday, the company proudly announced a partnership with Betsson, a top powerhouse in betting and gaming.

ELA Games grows Danish presence

ELA Games is set to transform the gambling landscape in Denmark by partnering with Betsson, bringing a selection of their most popular games to the market. This collaboration aims to captivate new audiences and enhance Betsson’s offerings with games that fans already adore. With fresh and innovative content, Betsson anticipates a surge in customer loyalty and engagement. ELA Games has already captured the hearts of players in several major online gambling markets, and this partnership marks another exciting chapter in the company’s expanding journey. Their games are renowned for stunning visuals and exciting mechanics, offering players not just entertainment, but the chance to win thrilling prizes. This alliance with Betsson is more than just a business move; it’s a powerful step towards an electrifying future for both companies in Denmark.

Betsson is pleased to grow its portfolio with ELA Games

We're thrilled to welcome ELA Games into our Danish portfolio, she expressed warmly. Peretta also highlighted the synchronicity: Their inventive creativity and top-notch content perfectly complement our pledge to deliver a rich tapestry of entertainment to our audience. Marharyta Yerina, Managing Director of ELA Games, shared in the excitement, emphasizing that this partnership with Betsson in Denmark is a significant milestone in their growth strategy. She noted how joining forces with a prominent betting and gaming titan like Betsson allows ELA Games to connect with a vast community of players. Moreover, Yerina added with optimism: Our goal is to bring forward-thinking fun and new gaming adventures to the table, and we eagerly anticipate how Betsson’s users will embrace our offerings. Thanks to this new partnership, Danish fans will now savor popular ELA Games titles, such as Flame Fruits Frenzy, Cash of Gods, and It's Shark Time, along with other exciting games. In June, ELA Games enhanced its B2B repertoire with a revamped Client Area platform.

Back to Articles

You might also like