Summary
- BetTOM and EveryMatrix have established a new multi-year partnership.
- In accordance with the agreement, EveryMatrix will provide the operator with access to its innovative turnkey solution.
- Executives from EveryMatrix and BetTOM express their enthusiasm.
EveryMatrix, a prominent provider of iGaming software, content, services, and solutions, has signed a new multi-year agreement to expand its customer base in the UK. On Tuesday, the company announced a partnership with BetTOM, a rapidly growing betting and casino operator in the region.
BetTOM taps into EveryMatrix's turnkey solution
With the new agreement, BetTOM now has full access to EveryMatrix's comprehensive turnkey solution. This cutting-edge software has a track record of aiding betting and gaming operators' growth by facilitating real-time, data-driven decision-making. EveryMatrix’s robust technology will allow BetTOM to immediately generate revenue through real-time operational control. BetTOM, a rapidly expanding betting and gaming company, is led by Paul Colley, an industry veteran with extensive experience. The company plans to increase its UK market share by implementing personalized marketing campaigns and activities. This strategy aims to attract recreational players and expand BetTOM's customer base. The partnership with EveryMatrix is expected to significantly support these efforts and drive BetTOM's growth in the UK market. This agreement follows EveryMatrix's launch of the groundbreaking EngageSuite in mid-May, an innovative gamification solution designed to enhance customer engagement through an all-in-one loyalty and gamification platform.
Leveraging innovative technology, the company plans to grow in the UK
As we plan to implement major strategies in the UK, partnering with a leading, top-tier technology provider like EveryMatrix was crucial, he stated. Colley discussed BetTOM's expansion in the UK, noting that the company recognized the promise of EveryMatrix's comprehensive and innovative horse racing products, which have a track record of transforming businesses. He concluded, We are confident that their technology will be instrumental in establishing us as a prominent betting brand in the UK. Ebbe Groes, CEO and co-founder of EveryMatrix, shared in the enthusiasm. We are thrilled to have BetTOM join the EveryMatrix platform and are eager to support their growth, he said. Groes praised the expertise of BetTOM's team and the strong leadership shown by Colley, which have contributed to the company's significant growth. Furthermore, EveryMatrix's CEO mentioned that BetTOM is a valuable addition to the company's expanding roster of partners. Groes concluded, With our acquisition of FSB Technology and the launch of our racing solution, we are rapidly increasing our presence in the UK. Earlier this year, EveryMatrix reported strong results for the first quarter, with a 39% increase in net revenue to €54 million year-over-year. In the same period, the company also experienced a 27% growth in EBITDA, reaching €28 million.
