Summary
- Evoke has evolved into a seasoned business authority, leading the charge in its Strategy and Transformation divisions.
- Siddharth Dixit has been appointed as the Chief Strategy and Transformation Officer, where he will take on a diverse set of responsibilities.
- Dixit, overseeing Corporate Strategy, M&A, and Business Development, reports directly to the CEO, Per Widerström.
Evoke proudly announces the appointment of Siddharth Dixit as the new Chief Strategy and Transformation Officer. With his leadership, the company is set to lead its operations forward with iconic brands like Mr. Green, William Hill, and notably, 888.
Bringing in a seasoned industry veteran to spearhead corporate strategy, M&A, and more
He will report directly to the company's CEO, Per Widerström, and join the Group's Executive Committee, as announced in a press release. In this role, he will steer Corporate Strategy, M&A, and Business Development, alongside other key business segments. Dixit brings a wealth of experience from his time with numerous international organizations. His impressive career includes stints at Deloitte, Boston Consulting Group, Accenture, Deliveroo, Anheuser-Busch, and The Economist. Reflecting on his new role, Dixit expressed his enthusiasm: I am thrilled to join evoke at such a pivotal moment. Under Per’s leadership, the company has achieved consecutive quarters of growth, backed by a strong market focus, a clear growth strategy, and a transformative Value Creation Plan. I am eager to work with my colleagues across the Group to drive long-term, sustainable growth and value. Widerström praised the appointment, noting that Dixit’s expertise plays a crucial role in shaping the company's future. I am confident that his knowledge and experience will be essential as we continue to build momentum and realize our focused growth strategy and Value Creation Plan, he concluded. This week, evoke revealed its intent to issue bonds through a subsidiary to address debt refinancing, secure a new credit facility, and extend debt deadlines. The company has faced challenging months, grappling with the search for a new chief executive and its strategic exit from the North American market.
