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Fanatics launches an electrifying football campaign featuring the renowned athlete Livvy Dunne.

As football season kicks off, Fanatics Sportsbook unveils a captivating series of new ads. An essential figure in the advertisements is Ivvy Dunne, the College National Champion athlete and cultural powerhouse.

Published on August 20, 2025

Fanatics launches an electrifying football campaign featuring the renowned athlete Livvy Dunne. Thumbnail

Summary

  • As football season kicks off, Fanatics Sportsbook unveils a captivating series of new ads.
  • An essential figure in the advertisements is Ivvy Dunne, the College National Champion athlete and cultural powerhouse.
  • With two ads already captivating audiences, a third is set to make its debut soon.


Fanatics Sportsbook, the fastest-rising name in American sports betting, unveiled a thrilling new partnership for a series of captivating ads that showcase its top-notch offerings. The company has teamed up with the dynamic Livvy Dunne, a College National Champion and cultural icon, to bring this collaboration to life.

Ivvy Dunne is excited to team up with Fanatics and attract more people to football

In a thrilling new collaboration, two football ads have been unveiled just as the football season kicks off. Three cinematic spots, Explained by Livvy Dunne, aim to draw in both new and loyal football fans, along with Fanatics Sportsbook enthusiasts. These ads, featuring the acclaimed athlete, spotlight the exceptional offerings of Fanatics Sportsbook, such as FanCash rewards, Fair Play protection, and the exclusive Gameday Guarantee FanCash promotion. Livvy Dunne could hardly contain her enthusiasm about joining forces in this exciting venture, as reported by Casino House Group News. As a proud member of the Fanatics family, I'm thrilled to partner with Fanatics Sportsbook, she expressed, to welcome more people into the sports world in a vibrant, new way. She further highlighted, It’s easy to use, genuinely fun, and transforms the whole experience into one that feels like you're truly part of the game. Selena Kalvaria, the Chief Marketing Officer of Fanatics Betting and Gaming, echoed this excitement. She recognized Fanatics Sportsbook as a breakthrough brand that's making waves. By harnessing the strength of Fanatics and collaborating with a cultural icon like Livvy, we are broadening our reach with current betting audiences and attracting new ones as well, she remarked. Kalvaria added, With Livvy, we have a national champion stepping into unexpected roles to showcase what makes Fanatics Sportsbook unique and more rewarding for sports fans.

The football ads are expected to resonate well with bettors and sports fans alike

Fanatics Sportsbook has already rolled out its exciting new ads featuring a College National Champion. The first ad is a captivating 30-second cinematic piece, aimed at highlighting the enticing perks for those wanting to switch to Fanatics Sportsbook. This commercial outlines Fanatics' Gameday Guarantee, which offers new customers up to $100 in FanCash back if their first football bet loses on game day, applicable for every college and pro football game through October. Loyal Fanatics Sportsbook users won't be disappointed either, as thrilling rewards await them too. The second ad, starring the same iconic athlete, showcases Fanatics' groundbreaking Fair Play protection. This top-tier feature ensures that all pro football player prop bets are protected, with a refund or payout as a win if a player is ruled out due to a first-half injury, according to Fanatics Sportsbook. Anticipation is building for the third ad featuring Dunne, which promises to spotlight Fanatics Sportsbook's FanCash. This dynamic football ad campaign kicked off on August 18 and is broadcasting across major TV networks, outdoor displays, online video, audio platforms, podcasts, and a variety of digital channels.

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