FC Bayern Announces Partnership with Betano

Betano, the prominent international betting and gaming brand owned by Kaizen Gaming, has announced a new partnership with the renowned football club and six-time European champions, FC Bayern.

Earlier this week, it was announced that under the terms of a new alliance, Betano has become an Official Partner of FC Bayern. This partnership will begin with the 2025-26 season and extend through the 2027-28 season. The three-year collaboration aims to benefit both FC Bayern and Betano. Betano will increase its brand visibility by having its logo featured on FC Bayern's shirts. Furthermore, similar agreements allow the popular betting and gaming brand to engage with gamblers and football fans by offering unique experiences and utilizing various assets. Last month, Betano also became an Official Partner of the FIFA Club World Cup 2025. This collaboration followed the brand's successful partnership with FIFA for the 2022 FIFA World Cup in Qatar.

Julio Iglesias, the Chief Commercial Officer of Kaizen Gaming, emphasized the significance of the German market for the company. He highlighted that the partnership between Betano and FC Bayern is Kaizen Gaming's most significant venture in Germany so far. Iglesias reiterated Betano's commitment to providing engaging, innovative, and simultaneously responsible and safe entertainment for both German football fans and gamblers. He noted, FC Bayern's influence extends beyond Germany, with millions of fans worldwide. As Betano broadens its international footprint, this partnership enhances our ability to connect globally. George Daskalakis, CEO of Kaizen Gaming, described the collaboration with FC Bayern as a major milestone for both Kaizen Gaming and Betano. When we began our journey, partnering with such an iconic football club was only a dream, he expressed. Daskalakis further stated, FC Bayern is at the pinnacle of the sport, and this partnership signifies just how far we have come, with Betano now recognized among the leading online gaming and betting brands worldwide. This partnership is also significant for FC Bayern, as the team's deputy CEO, Michael Diederich, shared his excitement about collaborating with a trusted brand like Betano. Diederich predicted that this alliance would help FC Bayern continue its growth. Earlier this year, Betano expanded its offerings in Bulgaria by partnering with Push Gaming, increasing the availability of popular games for its European customers.