This weekend was filled with emotion as President Donald Trump became the first sitting U.S. President to attend the Big Game. The Philadelphia Eagles entered the championship as underdogs, while the Kansas City Chiefs exuded confidence, eyeing their fifth Super Bowl title and their fourth in the past five years, at Caesars Superdome in New Orleans.
Eagles defeat of Chiefs drives Super Bowl betting activity
The narrow victory of the Chiefs in a closely contested 38-35 game in 2023 did not repeat itself this time. In a surprising turn, the Eagles, who had been underdogs throughout the season and performed less impressively, decisively defeated the Chiefs with a commanding final score of 40-22. GeoComply, an expert in data and geolocation, closely monitored the event and identified several noteworthy trends, setting new records for Super Bowl betting. This year, there has been a 14% increase in the number of active online sportsbook customers compared to the previous year. According to GeoComply, significant changes have occurred over the past year, with 14 states issuing cease-and-desist orders to offshore sportsbooks encroaching on their markets. The company commended these efforts, emphasizing the crucial role of regulatory enforcement in safeguarding customers. Anna Sainsbury, Co-Founder and CEO of GeoComply, stated: When states take enforcement action, we observe a correlation with increased engagement on our customers' platforms. More fans are opting for legal sportsbooks, encouraged by stronger consumer protections and improved user experiences. This shift results in greater tax revenue to support local communities, promoting responsible growth while reducing dependence on illegal sportsbooks.
Making it possible for millions of Americans to bet on the Super Bowl
Sainsbury was thrilled to see her company play a key role in providing sportsbooks with the necessary infrastructure that enabled millions of fans to place bets on the year's most significant sporting event. GeoComply reported that its clients in regulated U.S. markets created 724,000 new online wagering accounts. Following the Eagles' third touchdown, there were 14,300 geolocation transactions per second. Meanwhile, the American Gaming Association estimated that $1.39 billion was wagered on the big game, though these figures may need to be revised as new data becomes available.
