Summary
- Scientific Games and the Georgia Lottery have deepened their thriving partnership.
- With this exciting new partnership, the Lottery will harness the power of Scientific Games' SCiQ product, enhancing its retail operations significantly.
- The partnership is sparking enthusiasm at both Scientific Games and the Georgia Lottery.
Scientific Games, a powerhouse in the retail and digital gaming world and a leader in analytics and technology services, is making significant strides across the United States. This week, the company proudly announced that it has strengthened its successful collaboration with the Georgia Lottery Corporation.
The Lottery gains access to the company's award-winning product, SCiQ
In an exciting new partnership, Scientific Games' acclaimed SCiQ retail ecosystem will now power the Georgia Lottery, transforming 1,500 retail betting venues across the state. This collaboration aims to enhance customer experiences while significantly boosting operational efficiency for retailers. This agreement comes on the heels of a string of accolades for Scientific Games, winning several prestigious awards, including a Bronze Award for Product Innovation at the International Business Awards. SCiQ also claimed the Gold Award for Operations Management Solution at the 2025 American Business Awards. By integrating SCiQ, the Georgia Lottery will benefit from real-time inventory tracking, a strategy that has proven to amplify product sales and minimize stock shortages. With SCiQ's advanced sales analytics, retailers can now optimize their sales performance and strategic planning. On top of these enhancements, SCiQ will revolutionize product promotion by providing players with dynamic real-time information through interactive digital menu boards. This collaboration with the Georgia Lottery is another triumph for Scientific Games, following their successful agreement renewal with the Polish National Lottery in July to continue delivering instant scratchcard games.
The initiative marks another important milestone in the Georgia Lottery's growth
We feel an immense pride in introducing SCiQ to our beloved Georgia, he expressed warmly. Schulz then highlighted a key aspect: The Georgia Lottery has always been a visionary partner, and with this retail modernization, we are taking a strategic step to ensure sustainable growth for our instant game sector. This effort is crucial for securing continued funding for Georgia's student programs. Gretchen Corbin, the CEO and President of the Georgia Lottery Corporation, shared in the excitement. She emphasized the Lottery's commitment to adapting to changes in the retail landscape by focusing on innovative solutions that cater to customer needs. SCiQ is reshaping how we present our instant games, boosting retail efficiency and furthering our mission to generate maximum revenue for the HOPE Scholarship and Georgia Pre-K program, Corbin concluded with confidence.
