Summary
- Eventus International's latest iGaming marketing event, iGaming MarTech Amsterdam, is just a few weeks away.
- The event will feature leading marketing experts, arriving at a pivotal moment as technological advancements are transforming industry standards.
- Daniel Lux, one of the event's highlighted speakers, is sharing his insights beforehand.
The iGaming MarTech Amsterdam event is rapidly approaching, now less than a month away. This inaugural event aims to enhance the marketing aspect of the iGaming industry. Scheduled for July 24-25 at the Novotel Amsterdam City in the Netherlands, it promises two days of in-depth discussions with a focus on strategic vision and meaningful industry-wide transformations. Marketers from around the globe will gather to share their SEO expertise and ensure that businesses remain compliant. In anticipation of the event, Daniel Lux, one of the keynote speakers, provided insights for potential attendees: Brand searches should lead to licensed operators instead of imitators. Effective brand protection SEO ensures official pages dominate search results, monitors for hijacks, and eliminates copycats, thereby maintaining the confidence of regulators and players. Lux will also delve into crucial topics such as on-page optimization, covering content depth, entity markup, legal notations, and transforming JavaScript-heavy sites into SEO-friendly formats. He is acutely aware of the developments in the iGaming market, particularly how Google's algorithms are increasingly integrating AI into search results, presenting new challenges for the industry. Google's AI favors clear entity signals. I achieve this with guest articles that mention the brand prominently, utilize rich structured data, and offer frequent expert updates. After every core update, I assess impacts, quickly adapt, and use Linxact Lens to track competitors, he notes. Lux emphasizes that iGaming MarTech Amsterdam is an excellent opportunity to exchange ideas with other industry professionals. Topics like driving customer acquisition, retention, and compliance technology will be prominently featured. Attending this event equips professionals with proven strategies and allies, avoiding months of trial and error, Lux concludes as the event draws near.
