Summary
- The inaugural iGB Affiliate Manager Academy aims to equip market managers with actionable, AI-driven strategies.
- The initiative is spearheaded by experienced affiliate marketer Lee-Ann Johnstone, who is enthusiastic about sharing her wealth of knowledge.
- AI technology in affiliate marketing is not merely theoretical; it can significantly influence existing businesses and support their success.
iGB L!VE is set to debut at ExCeL London in the United Kingdom, and the event organizers have a variety of exciting initiatives to introduce as part of the program.
iGB Affiliate Manager Academy to impart essential AI skills to marketers
The event is scheduled to take place from July 1st to 4th, 2025, with a new location in London. It will feature the innovative iGB Affiliate Manager Academy, which begins on the first day. This Academy, directed by experienced affiliate marketer Lee-Ann Johnstone, offers a training and mentorship program designed to assist stakeholders in successfully launching, scaling, and expanding their affiliate programs. A key focus will be the effective recruitment and retention of active affiliates through simple AI tools, using existing technologies to deliver immediate benefits to businesses. The Academy will provide a mix of practical exercises, strategic assessments, personalized coaching, and more to ensure valuable learning experiences. Lee-Ann Johnstone expressed enthusiasm about the Academy's inclusion in the iGB Affiliate and iGB L!VE events, stating: I’m thrilled that Clarion invited Affiverse to create a tailored training academy specifically for iGaming Affiliate Managers. In our ever-evolving industry driven by the early adoption of new technologies, continuous learning is essential for businesses and affiliate managers to stay competitive. Understanding the complexities of the affiliate sector is best achieved through hands-on experience and learning from others. Johnstone emphasized the significance of knowledge sharing and appreciated the opportunity to lead the Academy. She also highlighted the importance of integrating AI in affiliate partnerships and identifying potential partners. The gap between AI-enhanced affiliate managers and those using traditional methods is growing rapidly. The iGB Affiliate Manager Academy aims to bridge this divide, ensuring that businesses remain competitive and ahead in the industry," Johnstone concluded.
Passing knowledge forward and leveraging AI tools today to shape tomorrow
Naomi Barton, the Global Portfolio Director at iGB Events, Clarion Gaming, expressed her enthusiasm for the launch of the iGB Affiliate Manager Academy. She stated, Our live events are dedicated to providing real value to our global community of stakeholders. Lee-Ann and her team at Affiverse, in collaboration with the IGB events production team, are leading the academy's curriculum and content creation. Their goal is to offer customized training and mentoring for both new and current affiliate managers, as well as those looking to expand and accelerate their affiliate programs. The workshop aims to provide stakeholders with insights into using AI-driven technology to strengthen their brands and achieve better outcomes. According to Barton, this initiative is more than just theoretical; it includes practical, expert-led sessions that enable immediate implementation to enhance program performance.
