EUROPE/ONLINE GAMBLING

Incentive Games’ real-money division is making impressive progress in the UK.

Incentive Games is bringing its real money gaming experience to the UK market through a new local partnership. Partnering with Jumpman Gaming Ltd swiftly propels the company's newest division forward, establishing its presence with remarkable momentum.

Published on August 12, 2025

Incentive Games’ real-money division is making impressive progress in the UK. Thumbnail

Summary

  • Incentive Games is bringing its real money gaming experience to the UK market through a new local partnership.
  • Partnering with Jumpman Gaming Ltd swiftly propels the company's newest division forward, establishing its presence with remarkable momentum.
  • Jumpman Gaming has warmly embraced Incentive Games, praising their innovative approach to gambling.


Incentive Games, renowned for their expertise in free-to-play gaming, has embarked on an exciting new venture by launching a Real-Money Gaming division. They've now taken a significant step forward by joining forces with Jumpman Gaming Ltd in the United Kingdom. This strategic partnership empowers Incentive Games to introduce their innovative gaming experiences to a local audience with renewed vigor and commitment.

Incentive Games takes another step forward in the market in the UK

The new alliance marks a significant milestone for Incentive Games as it prepares to launch its real money titles in one of the most sought-after, competitive, and rewarding markets that draws many top suppliers. Incentive Studios, the real-money division, is set to drive forward with new games heavily inspired by Incentive Games' popular free-to-play collection. Reflecting on this exciting opportunity in the UK, Ahmed Baker, Incentive Games’ Chief Commercial Officer, shared his enthusiasm: We're exhilarated to join forces with Jumpman Gaming as our inaugural UK operator, signifying a major leap in our real-money journey. Baker emphasized that this white-label partnership promises to enhance the studio's reach and open doors to a broader array of brands. With more UK operators to partner with, we're eager to introduce our innovative design and player-focused approach to the real-money market, Baker concluded. Jumpman Gaming's Head of Casino Operations, Ambika Zutshi, mirrored this positive outlook. Zutshi noted that the partnership aligns perfectly with Jumpman Gaming’s mission to deliver fresh and enriching content. Their creative game design and emphasis on player engagement resonate with our goal to provide entertaining and rewarding experiences across our platform, Zutshi stated. Incentive Games' ambitions extend beyond Europe and the UK, as evidenced by their new license acquisition in Michigan.

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