Incentive Games Unveils New Game Development Studio

Incentive Games has introduced a new branch called Incentive Studios, specializing in real-money gaming. This marks a new direction for the company, which has traditionally concentrated on the free-to-play market.

The introduction of Incentive Studios gives the company the opportunity to apply its extensive expertise in developing successful free-to-play games for international operators to its new Real Money Gaming (RMG) division. This strategic move aims to reach new audiences and markets. John Gordon, CEO of Incentive Games, expressed enthusiasm about this new venture, stating: After years of perfecting the art of engagement in the free-to-play sector, we're now transferring that same level of craft, creativity, and understanding of player psychology to our real-money games. Incentive Studios is where innovation converges with performance. Both players and operators will benefit from the established brand reputation, while also experiencing enhanced gameplay, thanks to the integration of real-money elements into the games. Incentive Studios is already laying out an ambitious plan, with the first games expected to launch in the third quarter of the year, and more details to follow soon. In the meantime, Incentive Games has expanded its presence across various markets. Earlier this year, the company launched its ambitious Velocity crash game with bet365 in Brazil. It also broadened its content reach through a partnership with Light & Wonder, establishing an aggregation deal that opens access to new audiences. Last year, Incentive Games also provided exclusive games to 888Africa, concentrating on the crash game niche, thereby enhancing the brand's collection of titles.