industry/BUSINESS AND FINANCE

JPMorgan advises investing in PENN stock at this time.

JPMorgan remains optimistic about the future of PENN Entertainment's stock. By the end of 2026, the investment bank predicts that PENN's stock price could reach $24.

Written by Casino House Group Editorial Team

Published on June 23, 2025

Summary

JPMorgan remains optimistic about the future of PENN Entertainment's stock.
By the end of 2026, the investment bank predicts that PENN's stock price could reach $24.
JPMorgan stated that the company is on an "appealing trajectory for future catalysts."

JPMorgan seems to be unique in its optimism about PENN Entertainment's future. Despite an ongoing dispute with activist investor HG Vora, JPMorgan is optimistic, highlighting that PENN is on a promising trajectory of catalysts. The company recognizes PENN's challenges but is preparing for the future by investing significantly in promising projects.

PENN has much going on, with stock projections promising

JPMorgan has assigned the company an overweight rating and set a price target of $24 for its stock. Currently, PENN's shares are trading at $17.11, slightly higher than they were on Monday when the investment bank made its statement and recommendation. The bank believes there are reasons for optimism. Notably, with $1 billion worth of projects slated to launch in the coming years, JPMorgan views this as a strong incentive to boost share value. Despite ongoing tensions with HG Vora, the company's 2025 Annual Shareholders' Meeting led to the election of Johnny Hartnett and Carlos Ruisanchez to the Board of Directors, possibly concluding this challenging period in the company's history. HG Vora has frequently accused PENN Entertainment’s management of misusing funds for personal benefits, a claim that the management has strongly denied, labeling it a mischaracterization. While the $24 price target for the company's shares is a long-term goal, JPMorgan believes it is achievable by the end of 2026.

ESPN Bet is not a concern for the time being

PENN is currently generating $6.6 billion in annual revenue with a 40% gross margin, which are impressive financial indicators. However, there is an ongoing challenge with ESPN BET, as the company has been struggling to capture a significant share of the sports betting market. Even the ESPN branding has not achieved the desired results, and PENN has warned that the partnership might conclude at the end of 2026 if a viable business model is not established. Nonetheless, the company is determined to enhance performance for this key asset. It remains unclear how much JPMorgan’s price target projection depends on ESPN BET's ability to improve its outcomes.