Summary
- Macau has proposed a ban on gambling-related advertisements, which will eliminate all such ads.
- Even advertisements unrelated to gambling could be targeted.
- The public consultation started last week and will continue until August 2.
Macau might soon implement a comprehensive ban on all gambling-related advertising, marking a shift from its current practices. This measure is intended to enhance consumer protection. Similar bans have been enacted in various regions globally, such as Italy, with varying degrees of success.
Macau is toying with a blanket ban on gambling ads, asking for public input
The Special Administrative Region is currently holding a public consultation on proposed amendments to Macau’s Advertising Activities Law, which will continue until August 2, 2025. The existing law on gambling advertisements is outdated and does not adequately address current realities. The Economic and Technology Development Bureau, which is examining the issue, has emphasized the need for changes due to evolving economic activities in Macau, as the region aims to reduce its reliance on the gambling industry. The review is not focused on finding a compromise but rather on considering whether to entirely ban all forms of gambling advertisements. Proposals include eliminating ads related to gambling tools, equipment, operators, and venues. More significantly, the potential legal changes would aim to curb associative promotion—ads that indirectly suggest gambling without explicitly mentioning it. While revising gambling advertisements is standard practice in many regulated markets, Macau's current proposal lacks specific examples. Industry observers are left wondering what would constitute a violation, as the Economic and Technology Development Bureau has not provided clear guidelines.
Gambling ads are not necessary for Macau’s economic sustainability
Reviewers are dedicated to implementing the changes because they aim to mitigate the negative impact of gambling on society. With Macau taking steps to reduce its reliance on junkets and transform itself from a gambling hub into a more diversified economic center, additional regulations may be introduced. Interestingly, in Macau's case, advertising for gambling is unnecessary. The Special Administrative Region's reputation as a premier gambling destination is firmly established, requiring little incentive to attract visitors.
