europe/BUSINESS AND FINANCE

Motherwell FC announces kwiff as their back-of-shirt sponsor and official betting partner.

Kwiff unveiled a new gambling sponsorship by partnering with Motherwell FC. This agreement marks the popular brand's initial significant action in Scotland.

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Summary

  • Kwiff unveiled a new gambling sponsorship by partnering with Motherwell FC.
  • This agreement marks the popular brand's initial significant action in Scotland.
  • As the back-of-shirt sponsor for Motherwell FC, the betting and gaming brand will capitalize on advertising opportunities.
Kwiff, a prominent online gaming and sports betting brand, announced a new sponsorship deal earlier this week. The company has partnered with Motherwell Football Club, a Scottish professional football team based in Motherwell, North Lanarkshire, which competes in the Scottish Premiership.

kwiff becomes official betting partner and back-of-shirt sponsor for Motherwell FC

Under the terms of their new partnership, kwiff has been named the official betting partner of Motherwell FC. Additionally, ahead of the 2025/26 Scottish Premiership season, Motherwell FC has announced kwiff as the back-of-shirt sponsor. This newly signed two-year agreement allows the popular betting and gaming brand to gain advertising exposure by featuring on both the home and away kits of the club. We are thrilled to welcome kwiff as our Official Betting Partner and Back-of-Shirt Sponsor for the 2025/26 season. It’s the perfect way to kick off the new campaign, she stated. Reid also mentioned, Having kwiff on board for at least the next two seasons signifies the club's largest back-of-shirt deal. I look forward to our collaboration and offer my thanks for their support. Garry McGibbon, Director of Spryme Limited, expressed equal enthusiasm: We’re delighted to partner with Motherwell FC, a club with a rich history and passionate supporters. McGibbon further added, This collaboration with Motherwell provides us an excellent opportunity to introduce our brand to Scottish fans, and we eagerly anticipate supporting Motherwell in the upcoming season.

The sponsorship marks an important achievement for kwiff

Kwiff has achieved a significant milestone by securing a new deal with Motherwell FC, marking its first major venture in Scotland. This sponsorship aligns with Kwiff's ongoing expansion in the UK and enables the brand to connect with Scottish football fans through this two-year agreement.

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