Summary
- PartnerMatrix Intelligence and FDJ United (OBG) have forged a powerful new partnership.
- The company has committed to providing its cutting-edge, data-driven tracking tools, empowering FDJ United's multi-brand affiliate strategy in Europe's regulated gambling markets.
- The alliance sparks a wave of excitement for both FDJ United and PatnerMatrix Intelligence.
EveryMatrix, a global powerhouse in iGaming solutions, software, content, and services for betting and online casino operators, has broadened its horizons. This is thanks to a promising new partnership with FDJ United (OBG), a leading tier-1 operator, which enhances the reach of PartnerMatrix Intelligence (PMI).
FDJ United bolsters multi-brand affiliate strategy with PMI
The new partnership allows FDJ United (OBG) to harness the power of PMI technology, greatly enhancing its ability to promote its brands and conduct detailed analyses. With this cutting-edge tech, FDJ United can see, in real-time, which websites are featuring its brands and how effective different pages are. This advanced system empowers the top-tier operator to not only assess rankings and performance but also uncover growth opportunities and optimization paths through PMI's comprehensive reporting and analysis capabilities. EveryMatrix, commenting on the new collaboration, stated, With PMI, the operator group can accurately identify pages worldwide that attract the most first-time depositors to its brands. This enables them to make swift, informed decisions and tap into unexplored opportunities by discovering new affiliates in any target market. Ryan Henderson, the Head of Affiliates at FDJ United, highlighted the significance of this alliance by saying, Choosing PartnerMatrix was a clear decision after seeing its extensive capabilities. We are confident it will empower our affiliate teams across various brands to work more efficiently, explore new growth possibilities, and maintain a competitive edge.
No one else can offer PMI's innovative technology
Vahe Khalatyan, the CEO of PartnerMatrix, shared the enthusiasm of FDJ United's Head of Affiliates with a sense of optimism. We are absolutely delighted to collaborate with such a reputable operator group, providing them with valuable affiliate data insights that unravel the ‘why’ behind their first-time deposits. We show where they shine and where they should invest, Khalatyan expressed passionately. With confidence, the CEO envisioned that through PMI's powerful capabilities, FDJ United will make informed, insight-driven decisions that not only cut costs but also open doors to new revenue streams. Khalatyan concluded with a strong assertion: PMI's technology is distinct, offering unmatched capabilities that no competitor in the gambling affiliate space can rival. One of PMI's standout strengths is its efficiency in saving time and resources by pinpointing top-performing affiliates and websites. This empowers gambling operators to make precise, data-driven decisions.
