Summary
- Pinnacle has enhanced its foothold in Ontario's iGaming market by forming a new technology partnership.
- The operator has collaborated with EveryMatrix to use its CasinoEngine tool, and future releases will include EngageSuite and BonusEngine.
- CasinoEngine has made its debut in the North American market for the first time.
Pinnacle has expanded its presence in the iGaming market in Ontario, Canada, where it already operates an online casino. To enhance its offerings and position itself as a market leader locally, Pinnacle has partnered with EveryMatrix and its CasinoEngine platform.
Pinnacle spearheads iGaming offer in Ontario with CasinoEngine
CasinoEngine serves as a comprehensive solution for all things iGaming, enabling the company to swiftly enhance its iGaming operations in the local market. This partnership is a significant milestone for EveryMatrix, as it introduces CasinoEngine and its solutions to the North American audience for the first time. The collaboration doesn't stop here; a second launch phase is anticipated. This phase will incorporate EveryMatrix’s Bonus Engine tool, which will allow Pinnacle to optimize its bonus distribution process. Additionally, it will include the Bonus Guardian, an affiliate tool designed to detect and address bonus abuse, or inappropriate behavior related to bonuses. Moreover, Pinnacle Ontario stands to gain further benefits by deploying EngageSuite, EveryMatrix's premier tools for boosting retention and engagement. Pinnacle Ontario can use these tools to customize campaigns, segment audiences, and design specific rewards for target groups, significantly enhancing the iGaming experience they offer locally.
Multiple other tools to be deployed as Pinancle seeks differentiation
Stian Enger Petersen, CEO of EveryMatrix Casino, expressed enthusiasm about the company's initial venture into the North American iGaming market, particularly with the CasinoEngine tool and partnering with such a notable brand as Pinnacle. This launch is a significant milestone for EveryMatrix as we introduce our leading CasinoEngine platform to Canada for the first time. We are thrilled to expand our partnership with Pinnacle and support their goals in Ontario by providing a robust combination of platform capabilities, content, and engagement tools that are proven to be successful, Petersen stated, highlighting the new partnership and its potential long-term benefits.
