Summary
- Goldrush Group and Play'n GO have signed a new content agreement.
- By gaining access to popular games from the latter, the former has significantly boosted its Goldrush and Gbets brands in South Africa.
- The representatives of both companies have expressed their enthusiasm about the recent partnership.
Play'n GO, a provider of online casino games, has broadened its reach by partnering with the Goldrush Group brands in South Africa.
Goldrush Group expands offering with Play'n GO games
On Tuesday, a new content partnership was announced, enabling the latter company to offer popular games from the former. This collaboration will allow new customers in the African iGaming market to enjoy popular titles from Play'n GO. As part of the agreement, Goldrush and Gbets brands will expand their catalogs by adding these much-loved Play'n GO games. This includes acclaimed titles like Rise of Olympus 100, Fire Joker, and Book of Dead, among others. Many more of Play'n GO's popular games will now be accessible to South African players through this new alliance. Additionally, this partnership supports Play'n GO's ongoing expansion, reinforcing its status as a leading provider in the iGaming industry. In May, Play'n GO invited players on an exciting quest for pirate treasure with its new 6x4 slot game, Crabby's Gold, featuring a variety of functions and 4,096 payways.
Hit games from Play'n GO will reach new players
Peter Amblianities, the Head of Marketing at Goldrush Group, shared insights through a press release, as reported by Casino House Group News. Goldrush is thrilled to collaborate with Play’n GO, a top-tier gaming provider, to offer our valued customers an even greater selection of slots on Goldrush.co.za, he stated. Amblianities highlighted new exciting slots titles like Honey Rush, Rise of Olympus, and Perfect Gems, expressing enthusiasm for their future growth with Play’n GO. James Baxandall, Play'n GO's Head of Regional Sales for Africa, also commented on Goldrush Group's formidable presence in the gambling industry. He expressed Play'n GO's excitement in contributing to the growth of this leading South African operator by introducing new games to its expanding customer base. I am confident that globally acclaimed classics like Book of Dead will be well-received by their audience, Baxandall remarked. He also anticipated that the partnership would continue to grow for many years. Goldrush Group, with over 20 years of experience in South Africa’s gaming industry, is a renowned and trusted operator. In addition to its strong online gaming presence, the company also boasts a significant footprint in retail.
