Play’n GO has broadened its geographic presence by partnering with Betway to introduce its renowned content in South Africa. The rapidly developing iGaming market in this region has been pinpointed as a key target for international expansion, offering numerous opportunities for operators and suppliers.
Play’n GO debuts on the South African online casino market
Moving forward, Play’n GO will introduce a selection of titles on the local platform, including popular games like Book of Dead, Reactoonz, and Rise of Olympus as some of the first arrivals. In total, Betway will eventually have access to 350 titles to explore and incorporate, pending agreement between the operator and supplier. Play’n GO's Chief Commercial Officer, Magnus Olsson, expressed enthusiasm about expanding in the local market and offering impactful titles that are likely to resonate with audiences.
Betway committed to growing its online casino library
The companies previously collaborated on a content partnership in the United Kingdom when Play’n Go released its content with Betway's local division in October 2023. In South Africa, Betway is focused on expanding its catalog of titles. Over recent months, Betway has established several significant partnerships, including alliances with Gaming Corps and ESA Gaming, both of which have supplied Betway with a wide variety of titles.
