Playson has taken a significant step forward by expanding its influence in another key market. The company is now extending its presence in Brazil, a country that regulated its iGaming industry at the start of the year and is considered one of the most promising markets currently.
Playson takes another stride forward in Brazil
Playson has capitalized on an opportunity by launching a content partnership with KTO, a local operator. This collaboration is enabled by the Bragg HUB delivery solution, allowing the Brazilian iGaming operator to immediately access a variety of player-centric titles. This marks a significant step for Playson as it continues to expand into the Brazilian iGaming market, aiming to bolster its presence and offer top-notch games and solutions to players. Cristhian Zito, the Company Sales Manager, expressed enthusiasm about the development: We are excited to introduce our industry-leading games to Brazilian players via KTO, broadening our influence in this flourishing market. We are confident that our content will appeal to KTO’s audience and further solidify our regional stance. KTO also embraced the partnership. Bart Lodder, who consulted for the company, remarked that Playson's inclusion was an outstanding addition to KTO’s expanding portfolio of titles and options. Lodder noted that Playson's games are celebrated for their remarkable visual quality and engaging gameplay, and he is confident this partnership is an ideal fit for KTO. By integrating these offerings, we continue to elevate the gaming experience in a highly competitive market, he concluded. Simultaneously, Playson remains dynamic, adopting a multi-jurisdictional and global strategy to strengthen its presence in various markets worldwide.
Playson is also committed to growing business globally
Playson has partnered with Light & Wonder to broaden its global presence and has also enhanced its status in the United Kingdom through collaborations with Betfair and Paddy Power. Furthermore, Playson has expanded further into Europe by joining forces with Lottoland, offering the well-known operator its impressive collection of games. This includes popular titles like Legend of Cleopatra Megaways, Sunny Fruits 2: Hold and Win, and Fire Coins: Hold and Win.
