Summary
- Playtech has expanded into its fourth iGaming market in the United States by launching in West Virginia.
- The company's Live, RNG, and Casino products will be offered through local operators.
- Playtech regards North America, particularly the United States, as a crucial cornerstone for its future growth.
Playtech has broadened its presence in the North American market by introducing its renowned RNG, Live, and Casino content to local operators in West Virginia. This move brings their innovative and cutting-edge iGaming products to the region.
Playtech gets further ground in the NA market with West Virginia rollout
Playtech has successfully entered its fourth U.S. market, gaining regulatory approval to offer its popular games. The company wasted no time in partnering with leading operators, including Delaware North, Rush Street Interactive, DraftKings, and BetMGM, to provide real-money gameplay as part of their local expansion. Jonathan Doubilet, Playtech's VP of U.S. Business Operations, expressed enthusiasm about expanding the company’s presence in the market, highlighting their commitment to delivering innovative, engaging, and responsible gaming experiences. Doubilet also emphasized Playtech’s dedication to offering advanced gaming technology to its partners, supporting them as reliable allies. Our primary focus is on supporting our customers across all regulated states and countries where they operate. The trust and confidence they have in us, as a flexible and scalable partner, are crucial for meeting the demands of the ever-growing U.S. iGaming industry, he stated in a press release.
Playtech maintains a hand on the B2B rudder
Playtech has recently shifted its focus to business-to-business operations, divesting its business-to-consumer assets to streamline internal processes and leverage its strengths. In May, the company sold its Happybet brand in Germany. Playtech also expanded its presence in the European iGaming market by partnering with Veikkaus, Finland's state gambling monopoly.
