Summary
- ProgressPlay and Playtech have merged their offerings to enhance their bingo products.
- Playtech aims to position itself as the leading B2B partner in the nation's bingo industry.
- ProgressPlay and Playtech have jointly offered coverage for over 120 websites.
ProgressPlay and Playtech have formed a partnership to launch a new online bingo platform in the United Kingdom. This collaboration is set to enhance the gaming experience across more than 120 websites.
ProgressPlay and Playtech forge a better future for online bingo
This partnership marks a significant strengthening of the alliance between the two companies, with Playtech now becoming ProgressPlay's primary bingo provider, thereby enhancing the user experience across the board. Marina Nahhas, ProgressPlay's Head of B2B Sales and Marketing, commented on this opportunity, highlighting that operators will have an unparalleled chance to attract and retain their bingo players. She described the platform as
Bringing a stronger variety and worthwhile features
ProgressPlay provides partner operators with a wide array of solutions, complete with customizable branding that puts players' needs at the forefront. Naturally, the resulting platform is compatible across various devices, ensuring a seamless and universal user experience. In the United Kingdom, bingo is one of the fastest-growing gaming segments, drawing an impressive 3.5 million online players each week. The sector boasts a gross gaming revenue exceeding $800 million annually. Bingo games captivate players with their straightforwardness and quick outcomes, allowing them to swiftly discover if they've won and proceed to the next game.