INDUSTRY/BUSINESS AND FINANCE

Push Gaming unveils a dynamic and multi-faceted strategy to reinvent its portfolio.

Push Gaming is boldly advancing with a fresh approach to their vast array of games. Our company is thrilled to unveil two new categories: Push Originals and Push Actions.

Published on September 1, 2025

Push Gaming unveils a dynamic and multi-faceted strategy to reinvent its portfolio. Thumbnail

Summary

  • Push Gaming is boldly advancing with a fresh approach to their vast array of games.
  • Our company is thrilled to unveil two new categories: Push Originals and Push Actions.
  • Push Gaming is excited to unveil its Reel Hot Games sub-studio, a tribute to the timeless charm of classic gaming.


Push Gaming, a renowned name in the iGaming industry, is undergoing a transformative shift. They're reorganizing their business, categorizing their celebrated games and future innovations into two distinct areas, and launching an exciting new sub-studio.

Push Gaming revamps strategy around content creation, embracing a laser-focused approach

Push Gaming is set to redefine the gaming landscape with the launch of its new categories: Push Originals and Push Actions, along with the Reel Hot Games line. These exciting changes are designed to fine-tune the creation and delivery of games that captivate and resonate with players, aiming for blockbuster hits. Renowned for its daring designs and vibrant visuals, Push Gaming is channeling its growth strategy into these focused categories and a fresh studio. Push Originals will continue to uphold the studio’s hallmark of exceptional gameplay, visual identity, and core values, while Push Actions will take the gaming adventure to another level, offering a faster pace and more thrilling experiences. Among the exhilarating Push Actions lineup, 3 Magic Pots and 10 Flaming Bisons stand out, paving the way for this new category and setting the stage for what’s to come. These games represent a bold step away from tradition, delivering a dynamic punch that appeals to gamers seeking something fresh. George Fil, Push Gaming’s Director of Product Strategy, heralds this evolution as a momentous change, promising even greater value to players: “This is a pivotal moment for Push Gaming. Our new direction shows a dedication to scaling rapidly, all while maintaining the esteemed quality we’re known for. By broadening our portfolio with these innovative categories and sub-brands, we’re not just expanding our selection; we’re crafting the ultimate gaming experience. We draw on our rich heritage to set new content standards, reaching a wider audience and driving remarkable growth for our partners in essential markets.”

New strategy designed to reflect current player preferences

Introducing Reel Hot Games, a fresh venture that taps into the creative spirit of Push Gaming while carving out its own unique niche. This exciting sub-brand is all about breathing new life into cherished classics from the land-based industry, transforming them into must-try online casino offerings with a modern twist. Reel Hot Games has a clear vision: it's setting its sights on the regulated markets in Romania, Greece, Bulgaria, the Netherlands, and Latin America. We are absolutely committed to breaking new ground and delivering products that make an impact, concluded Fil.

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