Summary
- Push Gaming and Bally's Interactive team up to forge a dynamic new content alliance in Spain.
- This partnership builds on successful launches in various parts of Europe, especially in the United Kingdom.
- Both companies are eager to make their mark in Spain, one of Europe's premier iGaming markets.
Push Gaming is making waves in the European market by forging a new partnership with Bally’s Interactive in Spain. This collaboration promises great rewards for both companies, as Push Gaming sets its sights on further strengthening its presence in this key region.
Push Gaming has expanded its footprint in Spain with Bally's
Simultaneously, Bally’s Interactive is set to delight its players with Push Gaming's hit games like Jammin’ Jars and Wild Swarm, along with exciting new offerings such as Wild Swarm Triple Hive. Push Gaming eagerly embraces the chance to expand in Spain, a market that, despite its strict regulations, has captivated both suppliers and licensed operators alike. Joanna Wren, Senior Commercial Operations Manager at Push Gaming, shared insights into this strategic move, highlighting the company’s vision for Spain: Our aim is to capture a substantial share of the market by tailoring our game selection to appeal to a broad spectrum of players, all while upholding the premium quality we're renowned for. With our proven localisation strategy and Bally's Interactive's exceptional support, we're confident that our thrilling slot content will deeply connect with players and drive notable growth in the region.
Excited to continue building on the UK partnership success
Richard Harris, Chief Commercial Officer of Bally’s Interactive, couldn't hide his enthusiasm about the latest collaboration and what it signifies for the company. We are thrilled to bring Push Gaming titles to our platform and take immense pride in showcasing their brand in Spain. Their games seamlessly fit with our mission to deliver top-quality and highly entertaining casino experiences for Spanish players, Harris shared. He also reflected on the successful partnership with Push Gaming in regions like the United Kingdom, highlighting their satisfaction with the impressive milestones achieved there. In August, Push Gaming partnered with bet365 to release a unique, exclusive version of their popular Razor Shark series.
