Summary
- SBC Summit proudly introduces the Gamification Academy, adding its fourth similar initiative to this year's highly anticipated event.
- Supported by Soft2Bet, the academy is uniting seasoned experts in the art of gamification.
- Other academies are diving deep into the transformative worlds of Web 3.0, blockchain, marketing, and AI.
With the SBC Summit fast approaching, there's an electrifying addition – the Gamification Academy. This initiative is set to arm attendees with the skills needed to elevate their business metrics like engagement, retention, loyalty, and differentiation. In today's cutthroat landscape, iGaming companies are fiercely competing to offer exactly what players crave. As part of a dynamic collaboration with Soft2Bet, the Gamification Academy kicks off on Tuesday, September 16, at Sala Tejo, MEO Arena. Joining SBC's Tech Academies series, which already features key sessions on Web 3.0, blockchain, marketing, and AI, the Gamification Academy promises to delve into compelling themes. Expect engaging discussions on boosting loyalty, incorporating gamified features, brand authenticity, and the powerful role of gamification in achieving concrete results. SBC Founder and CEO Rasmus Sojmark shares the vision: Gamification has revolutionized interactions with digital products across industries, and iGaming is embracing this change. Players now seek fun, engaging, and rewarding experiences – that’s the promise of gamification. Our academy aims to teach the industry to apply these principles to forge deeper connections, foster loyalty, and enrich the player journey. Leading this charge is Soft2Bet Chief Product Officer Yoel Zuckerberg, who will host the Introduction to Gamification & Player Engagement workshop. The event features industry leaders showcasing their gamification savvy through various discussions and workshops. Highlights include a panel on Why Personalization is the Key to Retention, moderated by Soft2Bet’s Chief Business Development Officer, Martin Colins, featuring appearances by SofaScore’s Toni Jermaniš, Rise & Hustle’s Josh Jones, and Optimove’s Alec Gehlot. Expect compelling sessions like Baking in Gamification During Design led by Scatters Group CEO Alexis Wicen and The Metrics of Gamification with Captain Up CEO Uri Admon. The academy wraps up with a dynamic panel hosted by Soft2Bet’s Head of Sales, Alon Eshed, alongside industry visionaries like Helen Walton, David Olim, and Tom Jang Lemke, exploring The Five Steps of Gamification.
