Summary
- SBC Summit Tbilisi has unveiled the plans for its 2025 event, promising an exciting lineup.
- The gathering shines a spotlight on the vibrant markets of Eastern Europe and Central Asia.
- SBC Summit Tbilisi aims to address significant challenges and deepen stakeholders' understanding of essential trends.
As the SBC Summit Tbilisi 2025 prepares to launch, it's setting its sights firmly on the dynamic regions of Eastern Europe and Central Asia, honing in on their vibrant industries. This event is going to be a pivotal gathering, bringing together some of the brightest minds and most accomplished professionals from across these geographies. For anyone involved in the local markets or aiming to make their mark on them, missing this event isn't an option. Co-hosted with SMH Global, a company rooted in Georgia, the Summit will take center stage at the Sheraton Grand Tbilisi Metechi Palace on October 15-16, 2025. Rasmus Sojmark, SBC's Founder and CEO, expressed his enthusiasm about the partnership that has brought this event to life with such remarkable collaborators: “We’ve collaborated closely with SMH and a team of local specialists who truly grasp the region's nuances to craft this agenda. They have the insights into connecting with Eastern European stakeholders, understanding the surge of crypto in gaming here, and recognizing the impact of sports icons on fan engagement. Their stories and expertise are the lifeblood of Tbilisi’s invaluable program.” Spanning two days, the Summit will host vital discussions. Day One dives deep into the nuances of penetrating and expanding within Eastern Europe and Central Asia. It will tackle what’s required to captivate players from a marketing standpoint and navigate the region's intricate regulatory landscapes, focusing on GDPR, taxation, responsible gambling, and more. Additional discussions will dissect player expectations and regional predilections, helping businesses integrate solutions that elevate their competitive edge. An honest dialogue on the role of cryptocurrency in the local iGaming sector will also feature prominently on Day One. Day Two promises to explore how athletes and sports icons can significantly shape fan communities, advocate for responsible gaming, and help brands earn trust. It will also cover the growing influence of esports and fantasy sports. “For me, the true essence of this agenda lies in its practicality. Delegates will walk away armed with actionable ideas applicable across Eastern Europe and Central Asia. Equally crucial is the forward-looking perspective: contemplating the region's future impact on the industry and how businesses can start paving the way today," Sojmark concluded.
