Summary
- Scientific Games is thrilled to unveil GameChoice to the world.
- Introducing the groundbreaking SG Analytics and AI solution, with its ability to tailor personalized recommendations for retail lottery machines, revolutionizing the way you experience the game.
- Joe Fulton, Vice President of Product Management at Scientific Games, shares that GameChoice was created to bring a fresh, modern twist to the lottery experience.
Scientific Games, a frontrunner in providing retail and digital games, technology, and analytics to state-sponsored lotteries and sports betting venues, has taken a major step forward in enhancing its retail offerings. On Monday, the company proudly announced the launch of GameChoice, an innovative lottery product recommendation engine designed to enrich the customer experience.
The innovative new solution enhances customer experience and boosts engagement
Scientific Games has unveiled a groundbreaking product that brilliantly blends their SG Analytics with artificial intelligence, all with the purpose of enriching the customer experience through dynamic product recommendations. GameChoice is designed to captivate users and gently guide them to explore a diverse array of new and exciting games, transforming their experience with self-service lottery machines. This innovative lottery recommendation engine is tailored to suggest games that align perfectly with player preferences, truly elevating their gaming journey. Scientific Games' research highlights that players often gravitate towards familiar lottery games. However, in the ever-expanding world of diverse gaming options, GameChoice serves as a guide, introducing players to fresh game possibilities they might otherwise overlook, opening up a world of new adventures. Additional insights from Bizrate research reveal that a significant portion of US consumers under 40 actively explore products based on online recommendations. This trend leads approximately 51% of these consumers to try new offerings, with an impressive 72% regarding these recommendations as invaluable. At the upcoming North American Association of State and Provincial Lotteries gathering in Niagara Falls, Ontario, from September 9 to September 12, 2025, Scientific Games is set to unveil the prowess of GameChoice. This exhibition is more than just a showcase; it's a chance to witness a transformation in how we experience lottery gaming.
The new product meets the evolving consumer expectations
Joe Fulton, the Vice President of Product Management at Scientific Games, couldn’t hide his enthusiasm when discussing their latest innovation. As reported by Casino House Group News from a press release, Fulton shared his thoughts on their groundbreaking product. With GameChoice, we've taken a giant step toward transforming the lottery experience. It’s all about staying ahead of what consumers want, he explained with passion. Fulton further highlighted how GameChoice significantly enhances player engagement and boosts sales, which in turn supports crucial funding for important causes like education, health, and welfare. Prior to this announcement, Scientific Games had already integrated the solution into nearly 10,000 lottery terminals across a major U.S. retailer network. The instant effects were striking, with increased options for cross-sales, encouraging players to purchase scratch-offs and draw games together. In just the first month after GameChoice's debut, recommendations had impacted more than nine million customers, driving $9.8 million in retail sales.
