Summary
- The EGR B2B Awards honored SOFTSWISS' Affilka.
- The top affiliate management software platform recently received the Affiliate Software Supplier award at the event.
- Affilka continually expands its offerings by introducing useful and innovative features.
Earlier this month, the EGR B2B Awards concluded at The Roundhouse in London, UK. This prestigious event honors excellence among service providers in the online gambling industry. For the second consecutive year, Affilka, the premier affiliate management software platform by SOFTSWISS, received recognition at the EGR B2B Awards.
Affilka takes home Affiliate Software Supplier award from the EGR B2B Awards
On July 3, during a glamorous ceremony, Affilka was honored with the Affiliate Software Supplier award. This accolade underscores the platform's leadership in iGaming affiliate marketing. The prestigious award acknowledges Affilka's continuous development and innovation. Over the past year, the platform has introduced numerous useful and groundbreaking features. Currently, Affilka by SOFTSWISS supports over 450 brands worldwide. In addition, this leading affiliate management software powers approximately 400,000 affiliate accounts and 98 million player registrations. Anastasia Borovaya, Head of Affilka by SOFTSWISS, expressed her excitement about this latest achievement, as reported by Casino House Group News from a press release. Winning this award two years in a row is an incredible achievement for our team. It reflects our hard work, creativity, and commitment to continually improving our platform, she explained. Borovaya also highlighted, What makes this win special is knowing that the tools we develop are already helping our partners address real challenges. Whether refining traffic strategies or making smarter, data-driven decisions, we're proud that Affilka contributes to their success. Earlier this year, Affilka celebrated its seventh anniversary, marking a significant milestone in its ongoing growth and expansion.
The platform continuously grows its range of tools and features
Affilka recently introduced a new update to its platform, featuring the Cross-Brand Player Detection tool. This innovative addition allows partner operators to identify player accounts across various casino brands. Additionally, Affilka has enhanced its offerings with a new Traffic Report. Known for its efficiency and scalability, this report provides operators with real-time metrics, such as click-to-registration and click-to-FTD, supported by multi-dimensional filters. Towards the end of 2024, Affilka launched the Geo-Distributed Redirect tool, designed to increase website traffic by minimizing redirect times.
