SOFTSWISS introduces SOFTSWISS Prediction Markets solution

The international software provider, SOFTSWISS, continues to grow its portfolio of quality services and solutions. On Tuesday, the company announced the launch of its new B2B solution, enabling its partners to tap into the popular event-based wagering category.

The new solution, called SOFTSWISS Prediction Markets, enables the company’s online casino and sportsbook operators to access the increasingly popular prediction markets vertical. The launch of the new product comes at a time when prediction markets have taken the United States by storm. In 2024, the annualized trading volume of prediction markets was approximately $300m, whereas in 2025, prediction markets’ trading volume in the country was in the realm of $40bn to $50bn. This mind-blowing expansion has created new opportunities for platforms like Kalshi and Polymarket, which processed billions in trading volume. However, iGaming and betting operators have largely remained excluded from this expansion, which is why the new product from SOFTSWISS creates new growth opportunities.

Alexander Kamenetskyi, SOFTSWISS Sportsbook’s Head of Operations, commented in a statement: For most operators, the real question is not whether prediction markets are interesting, but how to bring them into an existing stack without rebuilding everything around exchange mechanics. A fixed-odds model makes that much more practical. It gives operators a way to test this demand within familiar risk and compliance frameworks, while also opening the door to audiences that do not necessarily begin with traditional sportsbook behavior, Kamenetskyi added. Olga Resiga, SOFTSWISS’ Chief Business Development Officer, highlighted the unique niche of players prediction markets target that are not associated with traditional gambling and betting products. Such new audiences are driven by their understanding of global events rather than fandom, she added. Thanks to the fixed-odds model, SOFTSWISS’ partner operators can reach new audiences while avoiding the complexity of P2P exchange mechanics. According to the company, SOFTSWISS Prediction Markets is available as an addition to the SOFTSWISS Sportsbook or a standalone product. New partners can launch the engaging solution within three weeks, while the launch timeline for existing partners is two to three days.