Summary
- Brazil aims to enhance the integrity of sports betting.
- Sportradar will utilize its UFDS system to identify and flag any suspicious activities.
- The Brazilian Ministry of Sports will undergo additional training to identify instances of fraud.
After a successful first quarter, Sportradar has revealed plans to extend its global presence by partnering with the Brazilian Ministry of Sports. They have signed a Technical Cooperation Agreement aimed at enhancing the integrity of sports betting in Brazil's emerging market.
Sportradar forges ahead with new integrity partnership in Brazil
Brazil officially launched sports betting on January 1, 2025, and has been actively enhancing measures to ensure game integrity and protect consumers. The recent partnership with Sportradar exemplifies these efforts. The Ministry and Sportradar will collaborate on initiatives to combat and eliminate match-fixing. As Brazil is set to become one of the world’s largest legal gambling markets, it is crucial to implement measures that prevent chaos in the industry. Andreas Krannich from Sportradar commented on the new partnership, highlighting it as a significant step in reinforcing sports integrity in Brazil. He stated, As a global integrity leader, we employ cutting-edge technology to prevent and address match-fixing. We believe it is essential for both public and private sectors to work together to safeguard competitions. Sportradar will provide the Brazilian Ministry of Sports with a tailored report identifying suspicious activities related to certain sports betting contests and events in the country. This will be enabled through Sportradar’s acclaimed Universal Fraud Detection System (UFDS).
Training staffers at the Ministry to detect fraud
Sportradar will offer additional services, including training for Ministry staff to enhance their ability to identify match-fixing and determine the best actions to take in such situations. A workshop focused on this training is scheduled for today. “With this partnership, Sportradar reinforces its dedication to fostering a more transparent and secure sports environment for athletes and all stakeholders in Brazilian sports,” concluded Krannich.
