Summary
- Underdog has teamed up with the Kansas City Royals, forming a powerful new alliance under a multi-year market access agreement.
- Underdog has secured a spot in Missouri's sports betting scene, poised for its anticipated launch in December.
- The duo is joining forces to create dynamic marketing campaigns, engage in meaningful philanthropic work, and drive impactful initiatives together.
As Missouri prepares to embrace sports betting, a major player in the sports industry has taken a significant step forward. Underdog, recognized as the fastest-growing sports company in the United States, has teamed up with the iconic Kansas City Royals. This partnership marks a thrilling new chapter for both the dynamic company and the esteemed American baseball team based in Kansas City, Missouri.
Underdog secures Missouri sports betting market access
Underdog has just signed an exciting new agreement that opens the door to Missouri's thriving sports betting scene. As we wait for the Missouri Gaming Commission to approve Underdog's betting license, this deal signifies a significant leap forward for the company. More than just market access, this partnership embodies a commitment to community through charitable initiatives and innovative marketing strategies. It's a multi-year pact that promises to elevate Underdog's profile and reach. With Missouri's betting market set to go live on December 1, 2025, Underdog joins the ranks of industry giants like FanDuel, DraftKings, and Fanatics, all vying for a slice of this vibrant market. For Missouri sports aficionados eager to get in on the action, Underdog's official app is ready and waiting, offering exciting fantasy sports opportunities right at your fingertips.
The deal is expected to deliver engaging experiences for sports fans across the state
The Royals are thrilled to strengthen our cherished partnership with Underdog—the cornerstone of our sports gaming relationships, he expressed with enthusiasm. Sherman also noted, Through initiatives like Bark at the Park and the thrilling Underdog Hot Dog Derby, we've collaborated to create some of our fans' favorite experiences. We're excited to join forces with Underdog once again to bring even more excitement and joy to Royals fans across Missouri as they enjoy their favorite games. Stacie Stern, Underdog’s Senior Vice President of Government Affairs and Partnerships, mirrored the Royals’ enthusiasm. The Royals have built a profound and genuine bond with baseball enthusiasts spanning Kansas City, Missouri, and even beyond, she remarked warmly. Stern emphasized that Underdog craft their offerings to not only make sports enjoyable but also to cultivate a heartfelt connection with fans. She ended on a high note, saying, We are committed to working alongside the Royals to deliver the ultimate sports betting journey to Missouri fans, continuing to push the boundaries of sports gaming innovation as we broaden our horizons in new markets.
