Summary
- Microgame, the top provider of B2B technology services, has teamed up with 7777 gaming in Italy.
- Through this landmark agreement, the latter introduced its captivating casino games, enriching and elevating the portfolio of the former.
- Microgame and 7777 Gaming executives are brimming with excitement about their fresh partnership.
7777 gaming, a rapidly expanding pioneer in online casino games, has just forged an exciting new alliance in Italy. Announced on Monday, the company has joined forces with Microgame, a top-tier provider of B2B technology, content, and services in Italy's bustling online gambling market.
Microgame grows offering with 7777 gaming content
By teaming up with Microgame, 7777 gaming is taking a bold stride into the heart of the Italian iGaming scene. This dynamic partnership means 7777 gaming’s top-tier games will now captivate a fresh audience in Italy, a key force in the European market. Thanks to this strategic alliance, Microgame's expansive partner network will showcase a selection of 7777 gaming’s certified slots and instant win games to eager new players. Italian customers can now dive into popular hits like Devil's Deal Soul for Sale, Crazy 100 Bucks, Vault Looter, and Thracian Treasures. These fan favorites have already won over hearts in various other markets, and now they aim to enchant Italian gamers too. For 7777 gaming, this collaboration is another milestone in its journey across Italy and Europe. Meanwhile, Microgame gains a richer selection, while 7777 gaming's cutting-edge content finds a broader audience. This partnership promises undeniable benefits for both enterprises. Just this past summer, 7777 gaming proudly marked its entry into Italy's regulated online gambling market, furthering its European ambitions.
The deal marks an important step for 7777 gaming's expansion in Italy
The excitement was palpable as the executive announced the thrilling expansion of their offerings with the addition of 7777 gaming's unique portfolio. Our mission to provide the best and most innovative products to our partners is perfectly matched by 7777 gaming's cutting-edge games and bold development style, Cuzzupoli expressed confidently. In a final note of enthusiasm, the company's Gaming Product Director reaffirmed: This collaboration bolsters Microgame’s standing as the leading Italian B2B provider, enriching the entertainment solutions available to our concessionaire network. The electrifying spirit of this partnership was echoed by 7777 gaming's Chief Commercial Officer, Elena Shaterova, who stated: Partnering with Microgame is a natural progression in our growth journey within Italy. She emphasized: Their strong market presence and local expertise complement our innovative offerings, enhancing our quest to create standout experiences. Just last month, 7777 gaming increased its presence in Italy with a deal with Octavian Lab. More recently, they expanded their reach into Latin America through a partnership with Betano Brasil.