AGS unveils customized Hard Rock Cash Lock casino game

AGS has launched a new game called Hard Rock Cash Lock as a result of its continued partnership with Hard Rock Bet. This unique game is exclusively available to players in New Jersey, providing them with an experience that can't be found elsewhere. The collaboration between the partners aims to deliver a more immersive gaming experience.

The new game builds on a previous collaboration when AGS introduced Hard Rockin’ Reels, another branded title launched with Hard Rock Bet Casino in 2024. Both games are still available at the casino, which features over 3,000 games, as the operator aims to expand its presence in the U.S. iGaming market. Creating bespoke and unique content is a key strategy to achieve this. AGS's VP of Interactive, Zoe Ebling, expressed excitement about the new title's launch, which offers players a customized experience. Hard Rock Cash Lock reflects the developer’s continued success, Ebling noted. By combining immersive Hard Rock themes with innovative mechanics, we’re providing New Jersey players with a seamless, standout experience, she remarked. Similarly, Rich Criado, VP of Casino at Hard Rock Bet, praised the chance to develop another custom game. Hard Rock Cash Lock marks yet another successful collaboration with AGS. We believe our players will appreciate the high-energy gameplay and distinctive bonus features, Criado stated, emphasizing the value of adding original content to the company's library.

AGS is concentrating on creating unique, customized experiences for prominent partners. Many iGaming operators in the United States are now aiming to diversify their portfolios and offerings by incorporating exclusive experiences. Recently, Hard Rock Bet launched its updated loyalty program, the Legendary Rewards Drop, as part of its effort to engage players and build connections across its various service channels.