industry/RESPONSIBLE GAMBLING

Allwyn unveils the Player Protection Lab to enhance player safety.

Allwyn has proudly introduced the Player Protection Lab, a new hub for groundbreaking research. The new division aimed at enhancing RG's global reach is dedicating €100,000 to make this vision a reality.

Written by Casino House Group Editorial Team

Published on September 9, 2025

Summary

Allwyn has proudly introduced the Player Protection Lab, a new hub for groundbreaking research.
The new division aimed at enhancing RG's global reach is dedicating €100,000 to make this vision a reality.
Responsible gambling is at the heart of Allwyn's mission, and the company continues to demonstrate this commitment.

In the ever-evolving world of gambling, evidence-based strategies are taking center stage. Leading the way is Allwyn, a gaming entertainment group with a focus on lotteries, as they unveil the Allwyn Player Protection Lab. This new division is dedicated to pioneering research and enhancing our understanding of responsible gambling and player safety, setting a powerful example for the industry.

Allwyn is ready to spearhead efforts in RG and player safety

To make meaningful progress, the Player Protection Lab is committed to diving deep into existing evidence while also championing original research. Our mission is to back academics and experts who have demonstrated excellence in responsible gambling, providing them with the resources to explore bold ideas and fresh perspectives, as stated in the company's official press release. Nicole Garrett, Allwyn's head of Responsible Gaming, expressed enthusiasm about the initiative: The Player Protection Lab is an exciting new chapter for Allwyn. Our responsible gaming team is eagerly seeking proposals that will drive forward innovations in player safety and redefine industry standards. By opening up the application process, we aim to uncover groundbreaking ideas and learn valuable lessons from other fields. The Player Protection Lab is on the lookout for applicants who can truly elevate our understanding of gambling-related harm, player safety, and addictive behavior. This empowers everyone involved—from lawmakers and regulators to operators—to adopt evidence-based strategies to tackle these threats to player safety head-on.

Involving various stakeholders is the key to addressing gambling-related harm

Allwyn is taking an impactful step by establishing a €100,000 fund, eagerly awaiting proposals that deserve this support. Their dedication to shaping a safer gambling industry is evident in their development of world-class practices for responsible gambling. This remarkable effort underscores the importance of active participation by operators in tackling gambling-related issues. This initiative is truly commendable. It emphasizes the critical role of operators in preventing harm among players. Jody Bechtold, CEO of The Better Institute, recently highlighted this essential industry involvement during Casino House Group's Safer Gambling Talks. She emphasized that combating gambling harm requires proactive engagement, asserting that reactive measures are after the fact.