Apple TV is exploring the streaming rights for the Open Championship as it continues its expansion into sports.

With the US's deal with NBC nearing its expiration, broadcasting rights will soon be back on the market. According to The Guardian, Apple has already begun preliminary talks with R&A to secure these rights. Previously, NBC outbid ESPN to clinch the rights, but this time Apple is joining the competition, as reported by various media outlets. Meanwhile, Apple is cautiously stepping into the sports arena. The company aims to catch up with HBO Max's consistent sports streaming while also attempting to narrow the gap with Netflix, which tends to focus on high-profile events like Tyson vs. Paul and Canelo vs. Crawford rather than regular coverage.

Apple initially secured a $2.5 billion deal with Major League Soccer in the United States, expecting a surge in interest, but this deal ended earlier due to low enthusiasm. Despite this setback, Apple remains determined to grow in this area. The company is actively exploring opportunities, with the Open Championship being just one potential venture. Apple has also captured a five-year, $750 million deal with Formula One for the United States. It's clear that Apple is committed to acquiring sports rights, though it's not the only player in the field. The Open Championship might attract interest from Apple's competitors, such as Amazon and Netflix, as indicated by the R&A.