INDUSTRY/BUSINESS AND FINANCE

BETER Makes U.S. Debut with Vendor Registration in New Jersey

BETER has expanded its global presence by entering the United States market. The company received approval as a vendor from the New Jersey Division of Gaming Enforcement.

Published on April 22, 2025

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Summary

  • BETER has expanded its global presence by entering the United States market.
  • The company received approval as a vendor from the New Jersey Division of Gaming Enforcement.
  • This entry represents a significant milestone for BETER as the company continues to prioritize growth and expansion.


BETER, a leading provider of real-time data and live streams for iGaming and betting operators worldwide, is continuing its global expansion. Earlier this week, the company announced a significant achievement: securing its first regulatory approval in the United States.

The entry marks a major milestone for BETER

BETER has successfully expanded its product reach in New Jersey after securing vendor registration approval from the state's Division of Gaming Enforcement. With this approval, the company can now deliver its real-time data and live streaming services to licensed gambling operators across the state. This achievement marks a significant milestone for BETER, enhancing its growth trajectory and marking its entry into the United States market. Valeriia Tarchynska, BETER's Chief Legal Officer, emphasized the importance of this U.S. debut in a press release shared by Casino House Group News.

Obtaining our first U.S. approval is a major legal and operational success for BETER,
Tarchynska stated.
Our legal team, along with our trusted partner, the law firm Blank Rome, worked diligently with the New Jersey DGE to make this possible.
Tarchynska also outlined BETER's plans to expand its presence in New Jersey and statewide by certifying its ESportsBattle product. Furthermore, the company aims to enter other key markets, including Pennsylvania, Florida, Ohio, North Carolina, and Colorado. Gal Ehrlich, BETER's CEO, expressed equal enthusiasm:
This is a pivotal moment for the BETER team, as we foresee significant potential for our fast-betting products and services both in New Jersey and nationwide.
We have already established a strong reputation as a leading provider in Latin America and Europe, and this trust was crucial in securing the necessary approvals for our U.S. launch,
Ehrlich added.

New customers can enjoy Setka Cup

The first BETER product to receive approval is its premier solution, the Setka Cup. This innovative product is now available with bet365 in New Jersey, offering outstanding experiences to its expanding customer base. With Setka Cup, players can access over 11,000 table tennis matches from 16 arenas worldwide. Each match features more than 30 betting markets, ensuring continuous action and excitement for bettors. Additionally, across all its offerings, BETER provides over 46,000 fast betting events every month in both the esports and sports sectors.

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